Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. The running joke in PR circles is that it often takes longer to get a press release “approved” than it does to write one.

Survey 102

Survey Report Media B2B 102

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Essentially, you create a fictional representation of different customers. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Brand Branding Guidelines 270

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Too many brands miss this important point.

Brand 71

Brand Branding B2B Exercises 71

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Define your goals and KPIs. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. If you use ALL CAPS you don’t even have to write anything else. To me, a good subject line will: Tell me what you’re writing about. The ongoing exercise I give myself is to see how I can write an email subject line that does those three things above.

Exercises 76

Exercises Writing Facebook LinkedIn 76

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. Live Events. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Engineering Exercises Twitter 47

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

Waxing UnLyrical

APRIL 9, 2013

I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. I think that bloggers who exercise that level of discipline about their content are rare. Guest Posts Jim Dougherty Writing erin feldman Sarah and Sheldon' Erin taught me the value of boundaries.

Exercises 97

Exercises Twitter Writing LinkedIn 97

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Public relations professionals face a challenge too. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Mass Blast Pitch: If the search and the pitch are general, odds are good the pitch itself is a mass blast.

Pitching 40

Pitching Construction Exercises Retail 40

Prohibition

MARCH 16, 2021

Offer solutions not a sales pitch. Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. Writing in a generic tone of voice risks making you yet another bland voice in a sea of content.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.). So they both got it! How do you get it and finally get there?

Strategy 88

Strategy Analysis Small Business Measurement 88

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. It’s the backbone of who we are and what we do.

Meeting 98

Meeting Ethics Storytelling Publicity 98

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

MaccaPR

APRIL 12, 2016

Sure these folks can all write. Get It in Writing. Find outlets for having fun, exercising, volunteering and eating right. Be sure to subscribe to the MaccaPR Blog for our next “Success Secrets of Minnesota PR Legends” installment, which will feature University of St. And yeah, they have good media skills. Alexis WalsKo.

Travel 48

Travel Exercises Corporate Internal 48

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 118

B2B Marketing Survey Software 118

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Because we can all improve our writing. Now that you have all kinds of wonderful topics to write about, if you need some help coming up with catchy names, you can always feed those topics into this tool from Hubspot. At the very least, it’s a fun and enlightening exercise. Just set the timer and go about your business.

Tools 168

Tools Pinterest Exercises Social Media 168

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). My favourite seven. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

MARCH 13, 2019

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” It’s also true for any creative endeavor, not just writing. But for people who write (or design, record, illustrate, etc.) ” Goldman had a knack for coming up with perfect quips.

Meeting 111

Meeting System Writing Exercises 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. When I was little, I always wanted to write for People magazine. Reading, exercising, gardening or spending time with my family. What advice do you have for PR people who want to pitch you? . Landis Communications Inc.’s What types of stories, trends or issues are on your radar now?

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Deliver value, not sales pitches. . 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60