Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. PR measurement. PR measurement. PR measurement.

B2B 116

B2B Marketing Survey Software 116

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Offer to guest blog.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Prohibition

AUGUST 23, 2023

for every dollar spent on influencer marketing. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Having specific goals will help guide your strategy and measure success. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. It works too.

B2B 113

B2B Consumer Marketing Survey 113

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Analytics 147

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Tell them that all PR is content , and content is made up of: Channels. Owned (company blogs). Visuals (photos, infographics, etc.). Measurement. in Marketing and a B.S. Earned (publications like The New York Times). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies.

How To 81

How To eBook Infographics Content Marketing 81

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. The Case Supporting Gated Content. Here are the key arguments for gating content. Gates provide marketing justification. — Tom Fishburne (@tomfishburne) March 13, 2016.

B2B 120

B2B Mobile Content Marketing SEO 120

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Struggling to get eyes on your content?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert! It’s a keeper.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Shift Communications

DECEMBER 22, 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone).

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. via GIPHY. PR’s not a one-trick pony . via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR 20/20

FEBRUARY 7, 2023

Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences. Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better.

Examples 52

Examples eBook Infographics Analytics 52

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 70

Publicity Small Business Advertising Advertising 70

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52