Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 112

Automotive Technology Transportation Trade Shows 112

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 76

Mobile Technology Automotive Trade Shows 76

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

NOVEMBER 15, 2021

LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.

Strategy 88

Strategy Product Launch Brand Branding 88

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Buy reprints and hand them out at a trade show.

Media 103

Media Advertising Advertising Print 103

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. If they are well known for covering one “beat,” such as personal finance or consumer electronics, they likely have lots of articles that make it easy to track.

Writing 130

Writing How To Interviews Pitching 130

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Polaris

DECEMBER 9, 2014

According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Note that this drop in blog usage could be explained by the study’s + 5% margin of error.).

B2C 194

B2C Content Marketing Study Trends 194

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. View things from other perspectives – that of the reporters and of the end consumer. Stay with me here.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 88

Technology Automotive Trade Shows Hotels 88

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Is your website up to date?

Marketing 174

Marketing Employee Content Marketing Training 174

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. The post Campaign Recap: Indie Beauty Expo 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trends 94

Trends Trade Shows Community Instagram 94

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The post Whetting Asia Pacific’s Appetite — One Story at a Time appeared first on "What's HAppening" Blog.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

MARCH 27, 2018

As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Last week I got a list of media registered to attend a popular trade show.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

The Hoffman Agency

JANUARY 27, 2020

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Influencer marketing inspires action: 74 percent of consumers say word-of-mouth recommendations are key influencers in their purchasing decisions. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

PR 20/20

MARCH 7, 2017

Our customers and prospects are consuming a crazy amount of content every minute of the day. And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. Plus, 92% of consumers trust peer recommendations over standard brand content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. I know it’s a bad idea.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Real effort into digital and social. Semi-controlled chaos.

Communications 126

Communications Crisis Internal International 126

Bianchi Biz Blog

DECEMBER 2, 2021

Automakers are looking for suppliers who can help them differentiate their vehicles with consumers – and command higher value. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. 5) We don’t need PR, it’s too expensive.

Automotive 69

Automotive Technology Engineering Trade Shows 69

The Hoffman Agency

MAY 23, 2018

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The post Whetting Asia Pacific’s Appetite — One Story at a Time appeared first on "What's HAppening" Blog.

Trade Shows 28

Trade Shows Conference Industry Internal 28

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? Another real-world example: The Corzan® Industrial Systems’ corporate blog , which Jorge started, caters to industrial engineers interested in chlorinated polyvinyl chloride (CPVC) applications.

Marketing 45

Marketing Engineering Resources Consumer 45

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Brand 118

Brand Branding Marketing Facebook 118

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Photo courtesy of Unsplash. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 30, 2021

B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. B2B buyers require an omnichannel marketing approach. 28% “peers/colleagues,”. 27% “web searches,”.

B2B 100

B2B Trade Shows Survey Study 100

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. The content revolution is here.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145