Contently - Strategy

AUGUST 19, 2020

To find relevant advocates, start with sites like Healthline , which compile the best blogs for specific health conditions, such as this roundup of the best blogs from diabetes patients. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Gain Links.

SEO 52

SEO Engineering How To Google 52

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. This could be a personal website, LinkedIn page or author bio on an outlet or blog. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. Instead, you can focus on consumers who already want or need your business. Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. I knew that would be very time-consuming, and in many cases impossible, so I decided against it. The final option was to start building high quality links by writing useful content that interested others. Having a blog has also led to new business.

SEO 100

SEO eBook Google Engineering 100

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Imagery and accompanying alternative text can help improve your SEO.

Engineering 86

Engineering SEO How To Resources 86

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Visual Content Impacts Your Performance. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 109

Video Marketing SEO Social Media 109

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services.

Writing 94

Writing SEO Consumer Crisis 94

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Offer consumable content …. And long-form content. Use keywords. Track results.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

MAY 6, 2022

SEO and Content Marketing. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic. In the world of content marketing, this means that PR can help generate high-quality links for the company’s website.

How To 88

How To SEO B2C Content Marketing 88

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Stronger SEO.

Writing 105

Writing SEO Pitching Engineering 105

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). That’s why the psychology of more is the theme for this week’s Unscripted Marketing links (UML). But one thing that hasn’t changed in nearly 20 years is the way we consume content online.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

SEPTEMBER 19, 2023

But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Perspectives results are not driven by the same factors , putting less priority on traditional SEO stalwarts like keywords and domain authority while prioritizing authenticity, personalized insight, and unique experiences in content.

Google 52

Google Strategy Reddit SEO 52

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Audio is changing how we search for – and consume information. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. The technology that’s built into today’s tools makes it easier than ever to capitalize on content-marketing opportunities.

Trends 105

Trends How To SEO Google 105

Cision

MAY 25, 2017

One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

Prohibition

AUGUST 4, 2021

Online Brand Reputation Management (ORM) is a fast-paced and ever-changing field; it works through three primary channels: Search Engine Optimisation (SEO). Social Media Marketing (SMM). SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts.

Reputation 62

Reputation Brand Branding SEO 62

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. >>Related Read: How Can I Generate Blog and Email Subscribers? Of course you do.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

Survey 96

Survey Industry Leadership Study 96

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention.

Conference 59

Conference Consumer Social Media Google 59

Cision

SEPTEMBER 26, 2016

Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader. For example, I’m editing this in one of the most popular blog editors: Open Live Writer. Tools to improve your SEO.

Tools 120

Tools How To SEO Writing 120