Remove Blogging Remove Community Remove eBook Remove Employee
article thumbnail

Brand Awareness: It’s All About Content

Onclusive

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. More data has been created in the past two years than in the entire previous history of the human race. Lee Odden, CEO, TopRank Marketing.

Brand 246
article thumbnail

Public Relations vs Marketing

Doctor Spin

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Intranet: The Unsung Hero Amongst PR Channels

Doctor Spin

This is the upward flow of information from lower-level employees to the management and leadership teams. This type of communication occurs among employees at the same level within the organisational hierarchy. It’s the primary tool for day-to-day communication within the organisation. Horizontal.

System 52
article thumbnail

150—Dunbar’s Number

Doctor Spin

5 It’s worth noting that the concept of Dunbar’s Number has also been a topic of debate and scrutiny within the scientific community. Learn more: 150—Dunbar’s Number Subscribe and get a free ebook on how to get better PR ideas ! This maintains a more intimate, direct, and efficient communication structure among all office members.

article thumbnail

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Build a community. For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story. Recognize employees. But if you’re stuck for relevant content or campaign themes, why not ask customers what they need?

B2B 170
article thumbnail

Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

article thumbnail

Uncertain Times: 12 Resources for Solo PR Pros

Solo PR Pro

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). As employees leave full-time jobs as part of The Great Resignation, companies are seeking out external talent to fill gaps. However, even in the midst of turmoil, we are resilient.