PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. The landing page: Your dedicated landing page is live, complete with a contact form that’s been integrated with your customer relationship management (CRM) system. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. Really new.

Brand 113

Brand Branding LinkedIn Twitter 113

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Sure, many in PR have jumped on the social media and content marketing bandwagons.

Facebook 184

Facebook Web Social Media Engineering 184

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Guest post by Chris Abraham, Digital Strategist at Gerris Corp. You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

Community 40

Community Travel Pinterest Mobile 40

Cision

MAY 26, 2017

Whatever you choose to support, be sure to do in-depth research and learn what exactly the followers value the most, as well as how they typically consume content. Blog about it. In addition to the media exposure you will likely gain from supporting a chosen cause, be sure to thoroughly blog about everything you do to help the cause.

Blogging 150

Blogging Community Retail Consumer 150

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 185

Content Marketing B2B Marketing How To 185

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Prohibition

AUGUST 23, 2023

As influencers also have the reach to engage with niche audiences relevant to your online retail business, influencer marketing allows you to target specific demographics and interests. Benefits of Using Influencer Marketing for Online Retail Influencer marketing offers a multitude of benefits for online retailers.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.

Study 140

Study Media Relations Media Measurement 140

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

When someone like Elon Musk says that Tesla batteries could be used to replace Puerto Rico’s electrical system, there’s a grain of thought leadership there. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Dynamic Design: WIRED Marketing System. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. It is imperative to invest in communication tools that align with the specific needs of your organization.

Internal 96

Internal International Communications Employee 96

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The findings put some data around the trends in the PR community and the report is embedded nearby.

Content Marketing 60

Content Marketing Survey B2B Google 60

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 1) Soft interviews on your company blog. This relations part of public relations.

B2B 79

B2B Media eBook Interviews 79

Sword and the Script

DECEMBER 19, 2017

1) One of the ways I’ve gotten to know you a bit is through Atlanta Tech Blogs site you created and champion; how did that get started and what is the state of its affairs today? Today, we have 20,000+ readers or followers and more than 300 active blogs. You blog, we promote. You blog, we promote.

Marketing 65

Marketing Local Pitching Blogging 65

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. No problem, we all start somewhere!

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

AUGUST 13, 2016

In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. Corporate Blogging and SEO. We began producing a corporate blog , which changed all that — and put the effort on par with likes of amazing content brands like Coca-Cola. Case in point?

SEO 60

SEO Content Marketing Study Corporate 60

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. “I These systems support data sets in real-time, and data remains secure in the Cloud.

Social Media 93

Social Media Marketing Media Creativity 93

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Lines between what constitutes PR and content marketing continue to blur.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be responsible for admin issues on the account and employ good filing systems. Drafting and editing press releases and articles. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

Critical Mention

DECEMBER 10, 2018

When users earn a badge they increase their status in the digital community. Fitbit is an excellent example of this system. This requires market research and a thoughtful approach to segmentation and ad design. Use badges as rewards. Integrating a rewards program creates an engaging user experience.

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

When users earn a badge they increase their status in the digital community. Fitbit is an excellent example of this system. This requires market research and a thoughtful approach to segmentation and ad design. Use badges as rewards. Integrating a rewards program creates an engaging user experience.

Brand 60

Brand Branding Web System 60

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e.

Marketing 53

Marketing Conference Technology Interviews 53

Where the Fishermen Ain't

OCTOBER 25, 2013

There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Deirdre: When it gets tough, I rely on a strong support system. There is no prescriptive formula for becoming a PR influencer. But PR pros can follow some important guidelines for becoming an established voice in the PR world.

Storytelling 106

Storytelling Technology Course Privacy 106