Critical Mention

OCTOBER 1, 2018

Today, PR pros know that journalists at top publications receive hundreds of press releases a day, many of which get deleted without ever being read. Sixty-eight percent of journalists in the study also wanted the four W’s–who, where, why and when. So, why not give them what they want? Utilize your blog strategically.

YouTube 63

YouTube Video Pitching Social Media 63

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing?

Marketing 74

Marketing SEO Trade Shows Technology 74

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why am I admitting this publicly?

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Blogging Analytics Google Writing 40

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Bianchi Biz Blog

NOVEMBER 2, 2020

The primary initial audience will be the business-to-business community, but the goal is to bring the industry and consumers together, connecting subject-matter experts with consumers who need and crave more information on future mobility technology—providing a better dialog between the two constituents than currently available.

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Meeting Automotive Mobile Transportation 57

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. See even more like it here. Remember that it is still very early for artificial intelligence. These technologies are at varying levels of maturity.

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Marketing Technology Content Marketing Conference 51

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing.

Marketing 64

Marketing Data Interviews Agency 64

Sword and the Script

OCTOBER 24, 2017

In a separate, but related conversation, my friend Rich Young made an observation that seems appropriate here: “For all the valuable intel shared among marketing pros on marketing tech stacks, content marketing strategies, inbound tactics, customer personas, and the buyer’s journey – let’s not forget the power of quick response.”.

B2B 64

B2B Report Marketing Survey 64

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? The Marketing Growth Hackathon is a strategic planning model I first presented at INBOUND 2015. Consider this scenario. What do they do?

Marketing 55

Marketing Resources eBook Construction 55

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more.

Industry 58

Industry Insurance Insurance Resources 58

Karen Freberg

AUGUST 15, 2017

Here are some of the reasons why: Assignments in classes are being adaptable to the growing expectations we are seeing in the industry. It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester.

Social Media 69

Social Media Media Resources Education 69

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. How Marketing Kicked Our PR Ass. But they lack basic PR knowledge. We had a window.

Education 52

Education Industry Web Wikipedia 52

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 07 percent for Facebook.

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Instagram Publicity How To Social Media 158

Communications Conversations

OCTOBER 16, 2017

If you’ve worked in the PR field in Minneapolis/St. Paul’s not so much “PR Rock Star”–more like “PR Legend.” You’ve worked in the PR industry for 35 years now– that’s quite a run. You started Maccabee PR back in 1996– more than 20 years ago.

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Agency SEO Social Media Pinterest 113

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. Why then do many of us fail to incorporate the year’s ups and downs into a new, even better annual plan? Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Our team is talented, but still learning advanced content marketing and inbound marketing. Now, we're hearing all about artificial intelligence and how it's the future.

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How To Marketing Software Tools 41

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page. You're done!

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Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

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How To Software System Employee 60

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 40

Blogging Strategy How To Writing 40

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

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Social Media Marketing Pinterest Media 120