Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Today, top-level executives are looking for integrated marketing communications measurement. The answer is simpler than one might think.

Measurement 195

Measurement Data Social Media Analysis 195

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. In the process, you can learn a lot about what attracts and retains readers.

Blogging 133

Blogging Software Google Content Marketing 133

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Subscribers are loyal contacts that raised their hands, saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Update your email signature. Think about how many emails you send per day.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging.

Blogging 73

Blogging How To Engineering Tools 73

Onclusive

JANUARY 22, 2020

Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley, Onclusive’s Global Sentiment Analysis leverages artificial intelligence to deliver automated insights around the tone of earned media coverage. How is sentiment measured? The sentiment of a specific article.

Analysis 376

Analysis Measurement Engineering Analytics 376

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. In fact, the global market for AI in marketing is likely to reach $107.5 Content creation is merely experiencing the next wave of its evolution. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Such insights help refine messaging for greater resonance and impact.

Analytics 78

Analytics Data Ethics Privacy 78

Deirdre Breakenridge

MARCH 14, 2018

A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. My blog posts focus on the intersection of social media and education. I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education.

Education 224

Education Community Social Media Energy 224

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest.

Conference 256

Conference Content Marketing Marketing Internal 256

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

MARCH 8, 2018

Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting.

Case Study 170

Case Study Engineering Measurement Big Data 170

Landis PR

MAY 1, 2023

Photo courtesy of Pixabay Are you feeling excited and terrified by the impact of AI? With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool.

Tools 52

Tools Marketing Writing Resources 52

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. Let’s go back to basics… what is AI? Definitely, yes.

Technology 120

Technology Analysis Data Tools 120

Onclusive

MARCH 29, 2018

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? Use topic segmentation and co-mentions to determine which topics to align your brand with.

Software 207

Software Analytics Trends Measurement 207

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

Mindful Marketing

FEBRUARY 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Ethics 94

Ethics Advertising Advertising Analysis 94

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. Picture your press release cutting through the digital noise, grabbing the spotlight in the crowded inboxes of leading journalists and publications. Each one offers a unique platform to amplify your voice. So, where should your press releases go?

Financial 52

Financial Media Analytics Data 52

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I thought my headline was better, but my client chose to go with the headline generated by the AI.

Software 85

Software Media Relations Pitching Media 85

Deirdre Breakenridge

DECEMBER 13, 2017

We’ll be discussing the topic, “How to Motivate Students in the Classroom and in the New Year.”. He’s also the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. If you’d like to learn more about Kevin, here is additional information about his work.

How To 177

How To Education Community Twitter 177

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations.

Tools 52

Tools Handbook Publicity Analysis 52

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. Link building for SaaS is actively or passively acquiring links to your website.

Examples 133

Examples Software Pitching Tools 133

Katie Paine's Measurement Blog

JULY 26, 2023

The impact of AI on PR is significant and far-reaching, transforming the way PR professionals strategize, execute campaigns, and engage with audiences. Our virtual Summit is jam-packed with case studies presented by PR practitioners with experience in AI. Why register?

Case Study 52

Case Study Analysis Trends Conference 52

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement.

Software 120

Software Technology Advertising Advertising 120

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 1, 2024

If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. With email outreach, you get out what you put in.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Marketing predictions. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167