Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI? Hello, Voice.

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. 16% on marketing analytics.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. My last PR tech sum went up in early November – and there’s a lot that happened between then and now. ” A Norwegian Krone equals about $1.80

Software 78

Software Case Study Technology Tools 78

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners.

Pitching 63

Pitching Consumer How To Meeting 63

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

SEPTEMBER 10, 2016

“What’s the ROI of putting your pants on every day?” The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. Marketing automation can take it even further. You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Just 3% said it’s getting easier. “It

Media Relations 74

Media Relations Media Trade Shows Journalism 74

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JUNE 6, 2017

How would you characterize the difference in roles? The best way to describe the differences is that agency life affords you the on-the-job training aspect while doing your day-to-day. Even as a junior account executive, you were expected to “just keep up” (or ship out).

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy. How do you get it and finally get there? You need to plan, then write your strategy based on these findings.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 5, 2017

It’s especially relevant at critical moments in time – and interim to get organized. It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent. 1) You’ve worked on both B2C and B2B sides; how is marketing different in each category?

B2C 55

B2C Education B2B Interviews 55

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.

Social Media 40

Social Media Marketing How To Media 40

Mindful Marketing

JUNE 22, 2015

Patrick features one chart from the report that outlines the skills that will be most important for PR executives in the next decade. From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Pay to pay, content grows; influencer marketing cools. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 8, 2017

Did the reporter get the email? Did your big story get topped by even bigger news? NewsAI will tell you if your email was opened and if any links were clicked. This is very useful for deciding what to do next and improve your pitches. Was it lost in the deluge that is the modern reporter’s inbox?

Software 69

Software Tools Pitching Media Relations 69

Communications Conversations

OCTOBER 18, 2016

In all seriousness, I kinda get why all these lists overlook us Xers. So, just keep your questions to yourself and enjoy the list! What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that).

Agency 60

Agency Groups Public Affairs B2B 60

Journalistics

FEBRUARY 25, 2013

Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. You want more publicity, don’t you? It’s real-time and always-on.

Media Relations 52

Media Relations Media Pitching Writing 52

Contently - Strategy

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

MAY 7, 2020

Before joining Contently last year, I ran my own consulting business for five years. During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. Start by solving a problem. To begin, ask yourself two questions: What are we doing now?

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Want to test your site speed? Assess your marketing maturity?

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

JANUARY 3, 2019

Since you’ve probably already set your personal goals, what about your professional ones? How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 12 Ways to Apply Structure and Meaning to Marketing Data.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Study your audience.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. For example, fraudsters will buy stock in a company traded on pink sheets. The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. Bitcoin Cash briefly spiked about 5%.”.

Software 92

Software Banking Technology Data 92

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Prior to his current role, Chris executed digital transformation at two Cleveland manufacturing powerhouses. Here at PR 20/20, we call these champions change agents.

Marketing 42

Marketing Leadership Engineering Education 42

Sword and the Script

APRIL 17, 2018

He is now the chief digital officer for Solodev , which is in part, developing and commercializing its own content management system (CMS). As marketers, I’ve found we don’t often think about CMS until there’s a problem – and in my experience, it’s usually a pretty big problem. But it also brought experience.

Marketing 62

Marketing Technology Data System 62

Cision

MARCH 14, 2016

Hopefully this post gives you some ideas of how you can plan and execute social lead generation more effectively. And some of the programs that they offer are really useful: Mention.com ‘s Brittany Berger wrote a recent piece explaining how to use the Twitter Lead Gen Card to get email leads through the Twitter platform.

Enterprise 120

Enterprise Small Business Facebook LinkedIn 120

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40