5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 77

Automotive Mobile Technology Resources 77

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Or just reply to this message if you are a subscriber and receiving blog posts by email. When you receive a reporter’s inquiry, respond as soon as possible. Even if you don’t have the answer, acknowledge the question and let them know you are working on it.

Journalism 129

Journalism Media Relations Report Media 129

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians. ‘So what?

Automotive 117

Automotive Mobile Interviews Video 117

Barokas

APRIL 23, 2020

If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Get some one-on-one time booked to help company representatives practice interview techniques, fine tune key messages and sharpen responses to “rude qs”. Set up a media training 101 or refresher.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. They are designed and formatted to be concise news stories that journalists and bloggers can either run in their entirety or embellish upon through interviews. A journalist or blog owner is a busy job. Press releases aren’t meant to go out to the public.

Product Launch 52

Product Launch Analysis Report Interviews 52

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit.

Media 68

Media Leadership Product Launch Television 68

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.

Blogging 282

Blogging Case Study Social Media Instagram 282

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Targeted email invites for demos or interviews are another place to promote your press kit link. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.

Social Media 40

Social Media Trade Shows How To Media 40

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Implement customer feedback into product or service development.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Builder campaigns, such as blogging and social engagement, are designed to create and expand assets on an ongoing basis. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Shift Communications

AUGUST 3, 2016

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Tap into Current events. If you are having trouble on the brainstorming front, check out this blog post that may help you.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

DECEMBER 19, 2016

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. You’re only as good as your last story. .

How To 334

How To Media Healthcare Survey 334