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Finding The Content Marketing Sweet Spot

Cision

John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication. Joe brings up a few examples, but Jyske Bank sticks out the most. The Danish bank previously spent a lot of money on outside advertisement to reach its audience. Now, old ad partners come to them for help.

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A letter to break your heart

Prakkypedia

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. The exception may be local and hyper local print that connects directly with communities. It was much the same as it had been when I last visited but with some notable exceptions. Cash is out, and chip and pin is in.

Tourism 118
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I didn’t have money in the bank or a fancy business plan. Stu Opperman, APR hadn’t always planned on being a solopreneur. In fact, he hadn’t even intended on working in PR.

Meeting 131
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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Cover photo by Jerry Silfwer ( Prints / Instagram ). Any boardroom would be mad not to invite such a PR function. Image credit: Unknown.

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

A4 Inches in a print mag. If no engagement from the community, numbers mean nothing #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Engagement matters, empty likes are just that.

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A Night at the 40th Annual Totem Awards

Barokas

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. Our team’s work generated over 1.2 billion media impressions for VICIS. Public Affairs – Apprenti.