Finding The Content Marketing Sweet Spot
Cision
JANUARY 25, 2016
John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication. Joe brings up a few examples, but Jyske Bank sticks out the most. The Danish bank previously spent a lot of money on outside advertisement to reach its audience. Now, old ad partners come to them for help.
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