Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Follow the classic strategic communication planning approach. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Bianchi Biz Blog

MARCH 4, 2021

The study was conducted by our Public Relations Global Network partners cometis AG in Germany, Currie Communications in Australia, and Xenophon Strategies in Washington DC, with help from Mileage Communications India and KOHORTEN, a German research institute. and ASX-50 member Westpac Banking Corporation (47 pts.)

Report 87

Report Company Financial Study 87

Reputation Us

JANUARY 7, 2019

Due primarily to the multiple channels of communications afforded to the public in today’s 24/7 news environment, a credit union’s reputation is subject to constant evaluation and scrutiny. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

OCTOBER 10, 2012

What’s really in that liquid that’s seeping into the local water supply? (My My first media call at one company was from a local reporter wanting to know if we were still dumping gunk into the stream behind one of our facilities…We weren’t. Our challenge as communicators is to do just that… communicate.

Publicity 92

Publicity Ethics Nonprofit Local 92

PR in High Definition

OCTOBER 26, 2020

Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. Failing to understand and cater to this will be to our detriment as comms professionals and the businesses we represent.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

JANUARY 12, 2012

After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. Yes, I was alive and kicking when the fax machine altered the way in which we communicated!

Publicity 72

Publicity Public Affairs Nonprofit Banking 72

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Waxing UnLyrical

NOVEMBER 11, 2015

Now, a gazillion years later, I’m at Curry College heading our Communication Department ’s Public Relations Concentration and introducing young men and women to the profession that was my own career for longer than some of their parents have been alive. ” Image: Drew Patrick Miller via Unsplash, CC Zero.

Nonprofit 40

Nonprofit Banking Ethics Course 40

Waxing UnLyrical

MAY 11, 2016

We did not bank on that sort of measurement opportunity but it happened. I shared this tidbit with a group of strategic communication students at The Ohio State University last month — it’s not something you hear very often but it’s true. As CEO of Belle Communications Inc. It’s also just plain sexy.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JULY 29, 2016

Do you know that, at the end of the day, the way she gets a 5-star performance review is by getting the CEO’s mug in his local neighborhood rag? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Banking Meeting Local 40

Ethical Voices

JANUARY 22, 2024

He wanted to be utilizing, for lack of a better term, and this will certainly date me, op-eds in a local newspaper to try and besmirch their competition. We have to remember that not everyone we work for or with are communicators, so it’s being able to explain those actions and put the why behind it.

Ethics 77

Ethics How To Training Employee 77

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

PR in High Definition

JULY 28, 2021

Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities. If it’s an international campaign you’re working on, be aware that you can’t just take a blanket approach. Tailor your campaign to each country. Do a quick sanity check on the news.

Social Media 71

Social Media Exercises Banking Employee 71

Communications Conversations

DECEMBER 4, 2020

Corporate blogging spiked and now 77% of Fortune 500 orgs are using their blogs again to communicate with key audiences. But, companies still had to communicate important updates with many different external audiences. Locally here in Minneapolis, companies like UHG, Target and US Bank used corporate blogs to share these messages.

Corporate 139

Corporate Blogging Banking Measurement 139

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I have a simply fantastic wife named Theresa McKenna who is a banking executive in a field that is very hot these days—fair lending. We still don’t drink sweet tea, though.

Meeting 65

Meeting Automotive Engineering Media 65

Maxim Behar

APRIL 2, 2023

And it seems to me that these fifth elections are now the absolute boiling point at which all possible ways of communicating with voters have been totally exhausted. We read all the time “Someone took 50 000 000 in a bag from some bank and took it somewhere”, and so on. We have international observers who are at the elections.

Government 52

Government Policies Television Crisis 52

Communications Conversations

SEPTEMBER 22, 2017

International IABC. When you’re a solo, the four grand comes straight out of your bank account. I stay, and focus on, the local scene. But, I’m happy to stick with my local events and networking as (at least for me), it feels more focused and a better use of my time. PRSA National. Not a single one.

Conference 60

Conference Industry Hotels Local 60

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. The cowards who protect the cause of the international banking industry, and I suspect, sleep without conscience, along with the apologists for the asbestos industry which killed my Dad.

Film 40

Film Creativity Newspapers Internal 40

Waxing UnLyrical

OCTOBER 3, 2016

I started my career at a Philadelphia-based ad agency, and then spent a period of time back here in the ‘burbs as communications director of a local church and a non-profit missions agency. I blame that on all the Amnesty International Tours from Sting, U2 and Peter Gabriel in the 80s. Why do you care about Social PR?

Measurement 100

Measurement Banking Agency Small Business 100

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

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Ethics Communications Print Television 52