Prohibition

JULY 15, 2020

Some brands have gone above and beyond to support the NHS, some have helped those in need and others have created vibrant online communities to help us feel that bit more positive. I also want to create a sense of community through our food, just like we do in all our restaurants.’

Brand 71

Brand Branding Healthcare Community 71

Mora Communications

MAY 15, 2017

GLOBAL TO LOCAL. s Silicon Beach community. . Speak your Business works across all marketing channels, including personal introductions, customer and investor pitches, speeches, presentations, sales conversion, and b2b or b2c – online and off. She has worked in over 25 different industries with clients on four continents.

How To 56

How To System B2C Training 56

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.

Video 62

Video Sports Film Employee 62

Prohibition

JULY 14, 2017

The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. And so we see the rise of lifestyle content within the B2B market becoming more successful, and very personalised and strategically relatable content for the B2C market becoming nothing short of essential. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

APRIL 5, 2016

The business development manager that shows up at a local chamber of commerce happy hour and collects a fistful of business cards – only to then send each contact three sales emails, a LinkedIn invitation and a couple of direct messages on Twitter – can be found sipping in solitude at the next event. B2C Product 9.5%. of revenue.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your company’s brand name for local targeting. Now that you’ve gained a decent audience on your channel, it’s high-time to run an Instagram contest.

Instagram 120

Instagram How To Guidelines Facebook 120

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. The future of marketing is more intelligent and more human. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. This particular location has relationships with the local elementary schools to pick up kids after school for karate lessons and after-care. This isn’t a reflexive reaction either.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Source: Unzipped ). Branded History Museums. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. I’ve never met him, but that’s part of the point with the Off Script series.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. To explore a different communication channel? ’ but ‘why?’

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

MAY 27, 2016

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. It is a race, but instead of thoroughbred horses, it features rubber ducks.

Media Relations 50

Media Relations Social Media Media Real Estate 50

MaccaPR

DECEMBER 19, 2016

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Element #5: Community. Since you can communicate your message directly to your audience, if you are smart about listening to and engaging in conversation ( C alert!) Community: Example. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40