Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. Deploying targeted campaigns across social media platforms can galvanize public opinion and prepare the groundwork for more formal discussions on policy matters.

Policies 59

Policies Publicity Community Construction 59

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential.

Social Media 40

Social Media How To Case Study Media 40

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Consider relevant content marketing metrics like leads, UVM and social media engagement. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement B2C 118

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. If it is due to be shared on social media, you will need to consider a caption to accompany that explains the video and encourages people to watch the content.

Video 62

Video Corporate Marketing B2B 62

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Over the years, influencer marketing has been on the rise.

Reputation 62

Reputation B2C Ethics Trends 62

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most.

B2B 52

B2B Strategy eBook Small Business 52

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. The days of social posts without paid support are over. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. The post 2022 Social Media Trends Pt.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Beyond PR

MARCH 25, 2016

In my previous blog posts about advocacy marketing, I looked at how advocacy content can benefit your brand and how to start sharing your customers’ love. While terms like B2C and B2B are still incredibly relevant, successful marketing comes down to mastering your H2H (Human to Human) approach. And if you haven’t, you need to.

Marketing 40

Marketing B2B B2C Leadership 40

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

5W PR

MARCH 24, 2022

That means companies should have a plan on how to best tell their story while taking thought leadership, market trends, and the target audience into account. Companies can incorporate a well-crafted story into a variety of promotional channels and platforms, including blogs, social media platforms, video content, podcasts, email, and more.

Storytelling 88

Storytelling B2B Brand Branding 88

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

JANUARY 23, 2018

While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. ’ Remember when ‘social media’ came into vogue? Every marketer had to be ‘doing social media.’ It’s just that we never called it that.

Marketing 69

Marketing Content Marketing Sports B2C 69

Contently - Strategy

MAY 10, 2024

Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership. 5 Video Content Ideas to Increase Thought Leadership 1. Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2.

Leadership 98

Leadership Video B2C Interviews 98

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

DECEMBER 5, 2017

While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. Use stories for thought leadership soundbites. Direct users to a website, blog post or even a download. Call to Action. Ask for feedback.

Instagram 40

Instagram B2C Infographics Leadership 40

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Blogs and articles.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

APRIL 12, 2016

Earned media from a reputable source your audience trusts is going to have the biggest impact. Expand social media presence. Social media is how the world stays connected, and as such, social sites and platforms are important places for your brand to be if you want to engage with customers.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

MaccaPR

AUGUST 5, 2015

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? The resulting ‘Tina’s Blog” proved wildly popular with its narrowly-focused, but enormously lucrative, audience.

Blogging 48

Blogging Employee Corporate Google 48

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 40

Strategy Case Study Community Creativity 40