Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 65

Journalism Brand Branding Advertising 65

Landis PR

AUGUST 7, 2023

Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who need to speak to a local target audience?

Local 52

Local Instagram Facebook Social Media 52

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Also, check to see if there are any local parties or meet-ups scheduled around the event where you can hang out and network. Take Notes and Highlight Key Ideas.

Conference 62

Conference Marketing Local Advertising 62

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. However, while email remains a strong channel, it hasn’t been totally immune to the influence of other technologies. The Advantages of Working with a Boutique PR Firm in B2B. Not likely.

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). percent of marketing leaders report they are able to prove the impact of social media quantitatively. 5 Takeaways from the Salesforce State of Marketing.

Mobile 60

Mobile Survey Marketing B2B 60

Critical Mention

AUGUST 19, 2018

Young digs into studies such as Walmart’s increased market share over Macy’s, how former president Barack Obama’s campaign strategies assisted in his winning the election and how McDonald’s use of local media strategies behind its McCafe’s launch was so effective. This book is geared for all levels of marketing professionals.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. If you want breaking industry news instantaneously, he’s the one to follow. anniejenningspr.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer. B2B sales cycles may involve more people.

B2B 101

B2B Trade Shows Survey Study 101

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The style of video they created is organic content, essentially people who didn’t know they were being filmed, in order to create as much authentic as possible.

Video 62

Video Sports Film Employee 62

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Norton's Notes

MAY 13, 2015

Over the years, he’s worked with large, Fortune 500 clients like Select Comfort, Walgreens, General Mills and Deluxe, as well as smaller, more local organizations like UCare, Minnetonka Public School District and Bike Walk Twin Cities. I primarily help clients in three areas: corporate communications, traditional PR and digital marketing.

Interviews 28

Interviews SEO Blogging Writing 28

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. Using technology. For so long, marketers have relied on instinct over ROI, but that’s about to change.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Critical Mention

MAY 22, 2019

Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Because of this, SEO is changing.

SEO 67

SEO How To Google Local 67

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO of Likeable Local. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies.

Marketing 65

Marketing System Data Tools 65

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

Pitching 28

Pitching Analysis Local Case Study 28

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. SlideShare for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120