Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences.

Conference 62

Conference B2B Company Strategy 62

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A blog with B2B sales attribution. Check out our services.]. The story was unsolicited.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The vast majority of media relations hinges on relevancy. 14) Best day and time to pitch.

Survey 170

Survey Media Relations Pitching Media 170

Bianchi Biz Blog

MAY 30, 2024

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet. You need all four components to succeed. dba Spin Sucks.

Automotive 90

Automotive Engineering Mobile SEO 90

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. Sometimes this is also self-inflicted: B2B sales with an account management model adds a layer of complexity. Photo credit: Pixabay ( CC0 1.0 )

B2B 60

B2B Blogging How To Media 60

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. 2) Public relations and complex value propositions. 1) Networking device maker’s product catalog.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Maybe he didn’t like the commentary.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

MARCH 14, 2023

The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. Having worked in B2B technology for so long has hardened me to the rainbows and unicorns vendors are prone to promise. The better your inputs are into the AI – the better your outputs will be too.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. Feel free to share in the comments below.

B2B 106

B2B Survey Pitching Software 106

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Newsjacking can also tie a brand to timely topics that lend themselves to stories in top-tier media outlets that can otherwise be hard to crack with things like company news.

Ethics 182

Ethics eBook B2B Blogging 182

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 4) Media Relations: Proven Ways to Get More Out of It.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. Click To Tweet. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Resources Retail 60

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 2) Predictions and reaction to trends.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

JULY 30, 2016

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. ——————————————————————– 2) Top B2B PR Challenges and How to Solve Them.

Media Relations 60

Media Relations Media Pitching Writing 60

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Users can track and share media mentions on the go. And now onward with this month’s PR Tech Sum. >>>

Reddit 178

Reddit Software B2B Technology 178

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Agility PR Solutions

APRIL 8, 2021

A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Your B2B public relations, for example, might include media relations and press releases along with blogging and web content. If you’re appealing directly […].

Social Media 91

Social Media Strategy Media B2B 91

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Below are ten proven tips for successful media interviews. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. Don’t miss these related posts: Media Relations: Proven Ways to Get More Out of It.

Interviews 61

Interviews B2B Media Report 61

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The media relations struggle. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You?

Survey 121

Survey Communications Ethics Measurement 121

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 103

Report Automotive Media Local 103

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Its market share reaches more than 80% of the Korean population.

YouTube 96

YouTube Marketing Local Chemicals 96

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. See our services.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. Questionable Advice; Big Invoices.

B2B 60

B2B Corporate Agency Creativity 60

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. The art of the follow up can be its own blog post. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Follow up, but know when it’s time to stop.

How To 321

How To Media Report Pitching 321