ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive. In many cases they support a path to a market leadership position.

B2B 334

B2B Company Case Study Conference 334

Flack's Revenge

OCTOBER 21, 2021

Her company Schaffer AR helps B2B tech companies maximize results with analysts and get top placement in their reports. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

Her company Schaffer AR helps B2B tech companies maximize results with analysts and get top placement in their reports. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. What changed? The trick here is focus.

SEO 147

SEO B2B Google Guidelines 147

ImPRessions - Crenshaw Communications

MARCH 4, 2021

B2B companies in particular stand to gain from the right PR campaign, because B2B PR often involves vertical and trade press, which is easier to penetrate than mass media. PR drives SEO. The strength of A-list media domains translate to very real SEO value. That means influence.

Study 234

Study SEO Course B2B 234

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR. . PR teams must constantly think about new ways to generate potential story ideas.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 172

B2B Company Marketing SEO 172

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Flack's Revenge

AUGUST 3, 2021

So, expect to see episodes that cover earned and paid media, content, messaging, reputation, positioning, branding, SEO, digital, analyst and influencer relations, and more – in an informative and easily digestible format with video and audio. (As Episode 1: Maximizing Analyst Relations, with Robin Schaffer.

Interviews 177

Interviews SEO B2B Reputation 177

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

MAY 3, 2018

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. First, B2B companies spend roughly $150 for every email they collect. Semrush acquires the popular SEO website Backlinko.

SEO 130

SEO Content Marketing Marketing Software 130

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Persuasive and authoritative, white papers remain vital to B2B marketers. Blog Content Creation.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language. SEO takes time. There’s a lot of downsides to this too.

B2B 146

B2B Marketing Survey Creativity 146

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount.

SEO 106

SEO Engineering B2B Digital PR 106

Critical Mention

MAY 17, 2019

So, whether you’re just starting out or a seasoned pro, we have five B2B marketing insights to help you up your game in 2019. Off-page SEO is a crucial piece of your marketing puzzle. Google’s algorithm uses many factors when ranking sites, so keeping up to date with SEO best practices is critical. SCHEDULE A DEMO.

B2B 113

B2B Marketing SEO Mobile 113

ImPRessions - Crenshaw Communications

JUNE 11, 2020

For example, working with B2B tech companies, we often push different forms of data to journalists to encourage coverage. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Yet a press release can still offer benefits. Here’s why. It tells the story the way you want to.

SEO 221

SEO Data B2B Writing 221

Prohibition

JANUARY 29, 2024

Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. Using optimised images for SEO by using descriptive file names and alt text where relevant, including your target keywords, will also help you to climb to the top of a search. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Don’t forget, video boosts SEO as well. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

JANUARY 6, 2023

D id you know that 89% of B2B researchers use the internet during the B2B research process? Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. Answer the Public.

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. To be clear, there are still plenty of good reasons to use a press release, but SEO isn’t one of them anymore.

SEO 121

SEO Guidelines Google B2B 121

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. B2B – Business to business. Unfamiliar? There’s an extensive science behind it. Let us know.

SEO 211

SEO Tools Engineering Google 211

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. Did you know?

SEO 129

SEO Engineering Google Study 129

Sword and the Script

APRIL 18, 2020

>>> Looking for a B2B tech PR with expertise and execution? Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” The spending on paid search and SEO jives with similar surveys published on this roundup last week. Give our services a try.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

The Hoyt Organization

OCTOBER 9, 2023

Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video. Business Product Research The recently launched Product Pages make it easier to find B2B products on LinkedIn. This new search function has revolutionized how professionals research and select B2B products.

LinkedIn 99

LinkedIn Video B2B System 99

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Bianchi Biz Blog

JUNE 14, 2023

This collaboration brings together the specialized B2B automotive PR expertise of Bianchi PR and Roop & Co.’s So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. , a full-service integrated marketing communications firm.

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

MARCH 24, 2019

Yet only 36 percent of small businesses have an SEO strategy, with 38 percent more planning to invest in SEO in the future, according to a new survey from B2B research, ratings, and reviews firm Clutch. The post Search is booming, yet many small businesses have no SEO strategy appeared first on Agility PR Solutions.

Small Business 66

Small Business SEO Strategy Mobile 66