5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Being heard and making a mark calls for a well-thought-out strategy. Today’s B2B tech buyers hold the power of information at their fingertips.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” So, what’s magical about thought leadership?

Leadership 398

Leadership B2B Community Viral 398

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. >>> Need an extra pair of hands?

Software 115

Software B2B Company Marketing 115

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Zone in on your audience . Minimize self-promotion .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. They should be an integral part of any B2B PR strategy. . More thought leadership opportunities.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. Why decision-makers consume thought leadership.

Leadership 145

Leadership B2B Study LinkedIn 145

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . Often companies have surveys or case studies that contain great data points.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Agility PR Solutions

NOVEMBER 28, 2021

In every single industry, companies are constantly positioning themselves as business leaders through putting out multiple different pieces of content as part of their public relations strategies. The post Why thought leadership is important in PR efforts for B2B businesses appeared first on Agility PR Solutions.

Leadership 147

Leadership B2B Industry Strategy 147

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Relationships?

Leadership 189

Leadership B2B Marketing Study 189

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Extends the reach of thought leadership content . B2B companies can use audience targeting to reach industry decision-makers . Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

I’m a late convert to B2B public relations. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. Meanwhile, B2B budgets have boomed. Here’s how I learned to stop worrying and love B2B work.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

The acquisition represents a milestone for Mod Op, as it marks the company’s first strategic move into public relations. “We Crenshaw Communications is known for helping clients in high-growth sectors build brand recognition, secure media coverage, create thought leadership profiles, and navigate the complexities of the digital age.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. B2B PR educates customers. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The purpose? Comment: A brand is a promise. It’s a perception.

Financial 143

Financial Marketing Survey B2B 143

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

APRIL 1, 2021

” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. .” Bloomberg called it a “cultural phenomenon.”

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Here are three ways to get media coverage when your company has no news. . When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . So sharing a timely comment will increase the chance of your company making it into the piece. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

JULY 22, 2020

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences.

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals. It’s also a great place to have conversations around hot topics in tech, leadership and current events. .

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Their very nature is transformative, and that can be unsettling.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

It’s probably the best resource for thought leadership about our business. TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone. For every B2B PR expert, tech PR specialist, or general PR enthusiast, they are a useful compass that help point us in the right direction.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

FEBRUARY 12, 2022

Business must now be the stabilizing force delivering tangible action and results on society’s most critical issues…Societal leadership is now a core function of business.”. ” We’ll get some practical advice on trust for B2B marketing next. Too much content in B2B is so polished it comes off as contrived.

B2B 112

B2B Government Ethics Survey 112

ImPRessions - Crenshaw Communications

JUNE 23, 2020

One staple from the B2B PR toolbox is contributed content. Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication. And with a 24-hour news cycle, publications are always searching for fresh content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies.

Leadership 149

Leadership B2B Tools Conference 149