Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

YouTube 83

YouTube Mobile Automotive Transportation 83

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

Meeting 74

Meeting Automotive Media Journalism 74

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Smart companies are starting to do the same when procuring marketing services like PR.

Agency 108

Agency Automotive Engineering Education 108

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

FEBRUARY 12, 2024

So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. What advice do you have for PR people that want to pitch you? My main focus is stories about transportation, technology and sustainability that can resonate with a mainstream audience.

Meeting 86

Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot. This is a perfect time to connect yourself with PR and marketing partners that have significant experience with CES and similar tradeshows.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

NOVEMBER 1, 2021

I don’t think there has ever been a more exciting time to be covering the electric vehicle market. Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry.

Meeting 75

Meeting Automotive Media Newspapers 75

Agility PR Solutions

AUGUST 28, 2019

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mobile 60

Mobile Study Automotive Healthcare 60

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. And then there’s Taylor… but more on that below. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform? Books and literature.

Social Media 233

Social Media How To Insurance Insurance 233

Bianchi Biz Blog

SEPTEMBER 23, 2021

Looking to connect with influencers in the electric vehicle (EV) market? Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. With over 730,000 users, consuming 2.3 We’ve got you covered! Some of our top picks are: Munro Live. 220K subscribers. Twitter: [link].

YouTube 63

YouTube Automotive Energy Mobile 63

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key.

SEO 103

SEO Automotive YouTube Video 103

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. It’s no wonder marketing communications and PR professionals are frustrated. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Generate superior SEO in an increasingly Google-Search-driven society …. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety.

Report 84

Report Meeting Automotive Media 84

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. The Device Mesh. Information of Everything.

Hotels 198

Hotels Mobile Travel Automotive 198

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Many of us are bilingual.

Insurance 74

Insurance Insurance Interviews Marketing 74

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

Automotive 92

Automotive Meeting Report Journalism 92

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Digital marketing is easier to examine in this way, because you’ll be able to look at statistics such as how long people are spending on each page. To get to that level, you need to work on engagement.

Measurement 78

Measurement Publicity Television Analytics 78

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. One significant issue was the delicate balance between marketing and PR efforts.

Storytelling 78

Storytelling Data YouTube Strategy 78

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three?

Agency 80

Agency Automotive Mobile Local 80

5W PR

JANUARY 27, 2020

With one app and one membership, consumers have their choice of transportation between cars, mopeds, bikes, and scooters. GoTo Mobility will streamline your transportation needs with a one-stop shop that can get you anywhere in the city, and beyond, from your cellphone.

Technology 153

Technology Automotive Transportation Travel 153

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Autoline: How Ford Plans to Crack the Market for Electric Vans. Volkswagen Unveils Electric ‘Hippie Bus’ Consumer Guide Car Stuff Podcast: EV Ownership Issues, Car Tattoos.

Groups 97

Groups Meeting Automotive Media 97

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Bad Pitch Blog

FEBRUARY 28, 2006

We usually fillet consumer pitches here. His focus is primarily the industrial market. He has more than 17 years of new product and process development experience in job functions ranging from engineering to sales and marketing. His focus is automotive and military markets. from SCHOOL. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40