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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. And then there’s Taylor… but more on that below. So, how did the ads do this year?

Sports 85
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Earned Media: Is it worth all the trouble?

Bianchi Biz Blog

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. It’s no wonder marketing communications and PR professionals are frustrated. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

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Measuring Public Relations

5W PR

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. However, media impressions are not limited to television or print media. Digital marketing is easier to examine in this way, because you’ll be able to look at statistics such as how long people are spending on each page.

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Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

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Bad Business to Business Pitches

Bad Pitch Blog

We usually fillet consumer pitches here. His focus is primarily the industrial market. He has more than 17 years of new product and process development experience in job functions ranging from engineering to sales and marketing. His focus is automotive and military markets. from SCHOOL. from SCHOOL.