Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Gini went through the alphabet, starting with analytics and ending with zeitgeist, defining the most important elements for your content strategy.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Shift Communications

DECEMBER 10, 2014

WHO is Gini Dietrich and WHY should you care? Gini is a PR and Digital Marketing maven, agency CEO, blogger, author, speaker and educator. The post The Future of Marketing with Gini Dietrich appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Leave your thoughts below!

Marketing 155

Marketing Technology Web Conference 155

Deirdre Breakenridge

OCTOBER 13, 2017

ET for a discussion with Author Deirdre Breakenridge (@dbreakenridge) about her new book, Answers for Modern Communicators, A Guide to Effective Business Communication. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m. About Spin Sucks.

Communications 208

Communications Community Blogging Industry 208

PRSay

APRIL 19, 2021

Because, when you combine the two media types, you build authority both online and off. . There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine.

Media 197

Media Newspapers Google Energy 197

Deirdre Breakenridge

DECEMBER 13, 2017

He’s also the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.

How To 177

How To Education Community Twitter 177

Communications Conversations

NOVEMBER 2, 2021

If you read a how-to article on how to create a Pinterest ad, who much trust does build with the author? People like Gini Dietrich and Mark Schaefer –go scour their blogs. Yet, Gini’s blog has been on my “must read” list for 10+ years. In fact, Mark and Gini are the last of a dying breed.

How To 88

How To Pinterest Blogging Social Media 88

Deirdre Breakenridge

JULY 3, 2018

Joining us on the 19th will be special guest and co-host, Karen Freberg ( @kfreberg ), who is an author, consultant and assistant professor in strategic communications at the University of Louisville. ET to discuss social media and getting into the strategic communications mindset. About Spin Sucks.

Social Media 150

Social Media Communications Media Community 150

Remote PR Jobs

SEPTEMBER 25, 2023

The Spins Sucks Podcast Gini Dietrich , founder of the professional development platform and blog Spin Sucks , offers timely insights regarding modern communications with the underlying theme of changing the negative perception of the industry. Episodes of the information-packed podcast are released every Monday.

Pitching 100

Pitching Interviews Trends Journalism 100

Deirdre Breakenridge

JANUARY 25, 2018

Our February #PRStudChat special guest and co-host, Julia McCoy, ( @JuliaEMcCoy ) author of Practical Content Strategy and Marketing, and the founder of Express Writers will lead a discussion to help PR students, professionals and educators understand how content plays a big part of their PR practice. About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

Onclusive

JANUARY 10, 2018

Gini Dietrich, CEO, Arment Dietrich and founder and author, Spin Sucks: “It’s difficult to say this is a prediction because it’s a necessity, but communicators continue to get better and better at PR metrics , which will continue in 2018.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Deirdre Breakenridge

FEBRUARY 2, 2015

The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. Gini then asked, “Would you build another group?”

YouTube 150

YouTube Groups LinkedIn Social Media 150

Rock the Status Quo

MARCH 9, 2015

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. Gini Dietrich is CEO of Arment Dietrich and author of Spin Sucks. Ask Gini Dietrich.

SEO 100

SEO Web Education Digital PR 100

Polaris

DECEMBER 14, 2014

The author depicts a frightening terrorist attack on U.S. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. 11 Gini Dietrich. Gini told me picking one piece of favourite fiction was like trying to name her favourite child.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

JULY 1, 2016

We recently chatted with Gini Dietrich, founder and CEO of Arment Dietrich , to learn more about the importance and benefits of implementing the PESO (paid, earned, shared and owned) model. The PESO model creates an opportunity to become an authority on a subject, topic or industry.

Social Media 174

Social Media Engineering Brand Branding 174

Critical Mention

AUGUST 5, 2018

He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. Gini Dietrich. Gini Dietrich is the founder and CEO of Arment Dietrich. Peter Shankman is a well-known entrepreneur and author. Bill Stoller. publicityguru. ginidietrich. Peter Shankman. petershankman.

Twitter 77

Twitter Radio Social Media Print 77

Waxing UnLyrical

APRIL 12, 2018

Guest Post by Gini Dietrich. It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. Image via Gini Dietrich, Used with permission.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Cision

MAY 5, 2015

Up first is Gini Dietrich , founder and CEO of integrated marketing communications firm Arment Dietrich and author of Spin Sucks. While some may see that as daunting, many have relished the new opportunities it presents and innovated methods for connecting with our target audiences.

Pinterest 120

Pinterest Software Social Media Trends 120

Sword and the Script

JANUARY 3, 2023

Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. Gini and Deirdre are long time advocates in PR. Maybe more. .

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

DECEMBER 3, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing. Register for Gini’s webinar to learn how! And you have to find ways to use influencers to help your efforts that is beneficial to them, as well.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Bianchi Biz Blog

NOVEMBER 9, 2020

Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Deirdre Breakenridge

MARCH 2, 2020

Spin Sucks was started in September 2006 by Gini Dietrich , an agency founder, author, blogger, CEO, and creator of the PESO Model and PESO Model Certificate. About Our Sponsor, Spin Sucks. Our mission? To change the perception of the communications industry. What began as a simple blog, soon became a movement.

Community 60

Community Twitter Blogging Resources 60

Critical Mention

NOVEMBER 9, 2018

Gini Dietrich, founder of Arment Dietrich, an integrated marketing communications firm, authors many of Spin Suck’s blogs along with an array of guest bloggers. Spin Sucks. It’s a fantastic resource for both professional development and students just entering the field.

Blogging 61

Blogging Resources Internal International 61

Shift Communications

MARCH 6, 2015

CC Chapman : Entrepreneur, Author, Blogger, Speaker; Founder of Never Enough Days humanitarian consultancy. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog. Mitch Joel : President of mirum , Founding Partner of Distort Entertainment and Author of “ Ctrl Alt Delete ”.

eBook 60

eBook Marketing Interviews Big Data 60

Cision

APRIL 27, 2017

For this post, I want to focus on just a few of the top takeaways from our speakers, which included Mark Schaefer, Steve Nolan, Gini Dietrich, Matt Ragas, Bill Zucker and Kelly Drinkwine. Cision (@Cision) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

Beyond PR

MAY 11, 2017

About Gini Dietrich. Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR.

How To 45

How To Publicity Social Media Video 45

Rock the Status Quo

FEBRUARY 3, 2016

Business owner, entrepreneur, author, senior marketer or PR professional, there are powerful tips in Above The Noise that you might not know or think to apply a certain way. From Jay Baer and Ann Handley to Chris Brogan, and a wonderful foreword by Gini Dietrich, the book has collected support and praise for the ideas presented.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Business owner, entrepreneur, author, senior marketer or PR professional, there are powerful tips in Above The Noise that you might not know or think to apply a certain way. From Jay Baer and Ann Handley to Chris Brogan, and a wonderful foreword by Gini Dietrich, the book has collected support and praise for the ideas presented.

Case Study 100

Case Study Infographics Journalism Writing 100

Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Here, straight from Ms.

Marketing 92

Marketing Interviews Film Video 92

Waxing UnLyrical

AUGUST 16, 2013

And before Gini Dietrich gets to it, let me just say: “HAHAHAHAH!!!” Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Since you like the cartoons so much, and since Rob C. said we could use ‘em, here’s another one to start your Friday off right.

LinkedIn 75

LinkedIn Google Social Media Corporate 75

PRSay

DECEMBER 13, 2016

Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

How To 60

How To Survey Film Infographics 60

Beyond PR

APRIL 11, 2017

About Gini Dietrich. Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR.

Survey 45

Survey Resources Data Report 45

Rock the Status Quo

DECEMBER 29, 2014

More on this topic: Don’t Be Fooled by Vanity Metrics – Erick Schonfeld, TechCrunch Vanity Metrics vs. Actionable Metrics – Guest Post by Eric Ries , Blog of Tim Ferriss, author of The 4-Hour Workweek How to Find the Right Content Distribution – Gini Dietrich, SpinSucks Similar Posts You Might Like: Begone, Evil AVEs!

Measurement 173

Measurement Digital PR Strategy Agency 173

Marketwired

FEBRUARY 16, 2016

Corina Manea is a PR professional, social media strategist, founder of NutsPR and client service manager for Arment Dietrich and SpinSucks. He’s a former film and TV writer and author of two books of fiction. Be different, but live to the brand promise: Gini Dietrich . Don’t settle for normal: Michael Smart.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

JANUARY 19, 2017

Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Pitching 60

Pitching Newspapers Writing Social Media 60

Polaris

DECEMBER 6, 2014

Other shows listed on the network include: Inside PR with Gini Dietrich, Martin Waxman and Joe Thornley. Mitch Joel is the president of Twist Image, a digital marketing agency based in Canada, and a leading authority on marketing, communications, blogging. FIR recently evolved from a single show into a podcast network.

Marketing 147

Marketing Content Marketing Social Media Film 147

Waxing UnLyrical

MARCH 2, 2011

Guest post by Gini Dietrich. They called him a PR disaster and printed his emails to Leena Rao , the “extremely sweet and mild-mannered colleague&# of author Robin Wauters. Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., Actually, a stab is putting it mildly.

Print 74

Print Writing Social Media Blogging 74

Waxing UnLyrical

SEPTEMBER 26, 2012

Obviously, this topic gets considerable conversation in Marketing in the Round (which I co-authored with Gini Dietrich ). Geoff Livingston is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs.

Media 98

Media Nonprofit Print SEO 98