NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements. Tesla coverage returned to the brand itself.

Brand 78

Brand Branding Viral Employee 78

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. For instance, did you know that in French copywriting, conclusions should avoid summarising the article, and instead bring something new to the table? But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

Crisis 249

Crisis Crisis Management Viral How To 249

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. She has access to huge amounts of information — customer reviews, trade articles, analyst reports and research, and firsthand experiences from professional peers. But a well crafted PR program can have a powerful impact on B2B businesses, too.

B2B 170

B2B Brand Branding Education 170

Buchanan PR

OCTOBER 5, 2023

Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of her personal life, Taylor Swift has been front and center in the news for the better part of a decade. The original viral “ketchup and seemingly ranch” post. How did she do it?

Strategy 79

Strategy Media Viral Trends 79

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

NewsWhip

APRIL 29, 2021

With almost 10 million engagements to English language content in one week and nearly 60k articles written, this has been major news, and has turned the world of soccer upside down. . Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. interactions.

Crisis 114

Crisis Sports Media Facebook 114

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms.

How To 62

How To Analysis Comparison B2C 62

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

Crisis 100

Crisis Crisis Management How To Viral 100

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Examples of this were highlighted with articles about vaccine side effects from late 2021. Patterns in article headlines about product recalls. Strikes building engagement over the long haul.

Crisis 78

Crisis Brand Branding Airlines 78

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Contently - Strategy

NOVEMBER 3, 2021

As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 144

Content Marketing Marketing Viral Study 144

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow

Measurement 156

Measurement Case Study Creativity Course 156

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. It’s not about scoring points or playing defence.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. With the growth of reels, influencer marketing and TikTok content, UGC is also more likely to go viral than branded content, which means that you can get more mileage out of the content you create.

Social Media 62

Social Media Strategy Media B2C 62

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. In order to develop a good name and reputation, strong stories should be chosen.

Engineering 128

Engineering Writing Social Media Report 128

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation. Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. ” According to the article, “news of Cosby’s silence rocketed across media; the moment was covered everywhere from NBC’s Today Show to CNN , USA Today and The Washington Post. ”. and a number of the alleged victims came forward.

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Some public relations agencies make these claims, and they’re often true.

Education 120

Education Leadership Viral Consumer 120

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Publicity Training 52

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

David PR Group

OCTOBER 9, 2014

And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. A recent article in Entrepreneur explains it better than I can. They are the ones who click, who make stories go viral, and who ultimately reach into their wallets and make purchases.

SEO 94

SEO Google Storytelling Writing 94

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. For example, in a tweet, refer to an article on your website which offers you more space to communicate a full message. A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation.

Social Media 79

Social Media Crisis Media Airlines 79

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. See this fascinating Wired article for a deeper peek into the inner mechanisms of crisis PR. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. I recently heard Chris Gilpin, founder of Turnstyle , tell an audience of Ivey alumni how one article in a major American business publication led to subsequent coverage in major media across Canada and the U.S. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 60

Social Media Pitching Media LinkedIn 60

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New York Times Didn’t Tell You.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

NOVEMBER 11, 2021

Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation. The previous commercial rules violation suddenly seems insignificant when you see the spike in public interest related to one of the early articles from Brobible. million by November 9th.

Reputation 78

Reputation Brand Branding Reddit 78

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. You are also able to plot single articles on the timeline to see their dominance of an ongoing conversation.

Brand 78

Brand Branding Comparison Measurement 78