PR in High Definition

MAY 24, 2023

This article was originally published in Forbes. It has always been essential for businesses to maintain a solid reputation. Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. However, this goes beyond revenue generation.

Reputation 62

Reputation Measurement Leadership Examples 62

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

Corporate 182

Corporate Analysis Reputation Trends 182

Presspage

FEBRUARY 28, 2024

In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software. Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. We know what you’re thinking – how?

Crisis 113

Crisis Reputation Software Crisis Communications 113

Remote PR Jobs

NOVEMBER 8, 2022

Building a Positive Reputation - leads to getting prospective customers on the phone: It is important to generate favorable 3rd party validation for your company. Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry.

Case Study 230

Case Study Engineering SEO Reputation 230

Reputation Us

MARCH 19, 2021

Article originally published in the March 19, 2021 issue of CU Insights. When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members.

Reputation 78

Reputation Financial Banking Employee 78

Onclusive

JANUARY 7, 2021

The focus of the first article is to review the key concepts of value, purpose and contribution of the communications function to organizational success. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors.

Communications 248

Communications Corporate Reputation Employee 248

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Reputation Specialist Michael Toebe

JULY 8, 2021

If you answer “yes,” then you can check out of reading the rest of this article, even if reading it might prove illuminating. So what has happened since the two employees experienced punitive reactions for stepping forward? The lawsuit claims another center employee also saw and reported the incident, and was fired, too.

Reputation 52

Reputation Employee Report Meeting 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. They can include op-ed pieces, bylined articles, conference speaking engagements, and profiles in business and trade press to showcase their commitment to employee well-being and community involvement.

Brand 156

Brand Branding How To Employee 156

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. Greater reach but also a potential reputation issue.

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Sounds like the Verge article.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Onclusive

MARCH 9, 2023

T he US drove the most impressions, due to discussions surrounding Hershey’s International Women’s Day Canadian campaign and the article in TIME magazine by Michelle Obama, Amal Clooney, and Melinda Gates. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Reputation is what others (e.g., rep·u·ta·tion (n) /?repy??t?SH(?):

Reputation 60

Reputation Nonprofit Policies Financial 60

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Then, you can further evaluate the true impact of these articles on reader engagement. Director of Communications, Enterprise Real Estate Company (>1000 employees). Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. As corporate reputation now matters more than ever, communicators are also more valuable than ever.

Communications 195

Communications Corporate Measurement Reputation 195

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements.

Brand 78

Brand Branding Viral Employee 78

David PR Group

FEBRUARY 8, 2018

The company has thousands of employees and multiple offices, appears to be very successful and yet has almost no online presence. A few negative articles and blog posts threw a sure-thing contract into jeopardy. “All of a sudden,” the executives realized that no reputation actually equates to a bad reputation.

Reputation 44

Reputation Groups System Social Media 44

Onclusive

JANUARY 26, 2022

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

Pitching 370

Pitching Data Privacy Writing 370

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. news articles). What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August.

Brand 78

Brand Branding Viral Apparel 78

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 189

Communications Journalism Advertising Advertising 189

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. They said that my résumé was too much about what I did, like article placements, and not enough about what that work had accomplished for my employers. A few days later, I heard back from the agency with a short critique.

Banking 172

Banking Leadership Government Measurement 172

Reputation Us

OCTOBER 18, 2016

During the first quarter of the year, the NCUA approved 54 mergers , a significantly higher number than the 41 mergers approved in Q1 2015, according to a recent CU Times article. Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration.

Reputation 60

Reputation Communications Financial Internal 60

Reputation Us

DECEMBER 19, 2022

An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. In a similar thread, in recent days, employees discuss “truly painful” versions of “Santa Baby.”. Retail employee Matt Martinez doesn’t mind Ms. Happy Holidays, All…From ReputationUs. From the Wall Street Journal.

Retail 88

Retail Reddit Journalism Radio 88

Onclusive

JUNE 15, 2022

Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. We invest a lot in earned media because this is precisely how you build trust and corporate reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar 4.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. A key benefit of PR as part of the marketing mix is building long-term relationships with these stakeholders based on trust and reputation, when marketers typically lack control over how their brands are perceived.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397