PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Use a Press Release Service Today!

Small Business 95

Small Business Community Local Social Media 95

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 22, 2019

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. In fact, analytics firm Parese.ly For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.

Journalism 120

Journalism Social Media Media Study 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Mark My Words

JULY 17, 2015

Publicists – usually ex-journos – inaugurated a practice, now routine, of luring the press to some confined locale where they would be offered celebrity audiences in exchange for flattering puff pieces. Just connecting through a tweet or a snap replaces the humanity in communications with analytics. No one cares about history.

Journalism 60

Journalism Radio Print Analytics 60

Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. Access records updated for accuracy more frequently than any competitive product.

Media 111

Media Data Local Tools 111

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Cision

JUNE 22, 2017

In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio. All of these identifiers can help determine how PSA content is distributed and placed in order to reach a targeted audience.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. How do analytics drive PR strategy? If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Jody joins the agency with an extensive background in communications.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

SEPTEMBER 13, 2017

Make sure you use that time at university to work part time in either the local paper, radio station or start your own blog. With graduate hires, I’d seek law, history or life-science graduates where possible, to get a forensic or analytical brain capable of interpreting client briefs. ” Rachel Lloyd.

Publicity 90

Publicity Local Training Writing 90

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Remember to check analytics to gauge how effective the campaign was. For a blogger, you want them to share your story with their readers.

Small Business 95

Small Business Writing Engineering Infographics 95

Beyond PR

JUNE 22, 2017

In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio. All of these identifiers can help determine how PSA content is distributed and placed in order to reach a targeted audience.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Solo PR Pro

MAY 10, 2022

As a PR pro, you also need to pay close attention to data and analytics. They could also be a local radio host, podcaster or blogger. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Meltwater suggests targeting micro-influencers as one of the top PR trends of the year.

Pitching 58

Pitching Media Journalism Data 58

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. Intended Audience.

Writing 52

Writing System Automotive SEO 52

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. Here are the tools we typically use (depending on how much data a client needs and what metrics their objectives call for): LexisNexis News Desk, Talkwalker, AnswerThePublic, Hootsuite, SparkToro, Awario, Brand24, Google News, Google Trends, and Google Analytics.

Measurement 52

Measurement Communications Survey System 52

PR 20/20

MARCH 15, 2021

Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. Time zone, which will localize tools like email sends, social media messages, and reporting. Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior.

How To 97

How To Knowledge Base Survey Technology 97

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. For one thing, your local newspaper might not be the best fit for the story.

Publicity 67

Publicity Small Business Advertising Advertising 67

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52