Contently - Strategy

SEPTEMBER 21, 2018

Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Some of those pillars like strategy and analysis call for full-time oversight. Visual assets like infographics are more expensive.) Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. Journalists produce 10+ articles per week.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. The last point is particularly important in marketing because people do not make rational decisions.

Creativity 78

Creativity Study Survey Advertising 78

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. How to use the analysis or insights tools of social platforms. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. How to use the analysis or insights tools of social platforms. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. How to use the analysis or insights tools of social platforms. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

FEBRUARY 10, 2018

The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. 2) How we might get our creativity back.

Creativity 66

Creativity Analytics Study Exercises 66

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Buzzsumo : A tool for content and influencer analysis. Write better headlines with the free analyzer tool, which delivers a score based on SEO value.

Tools 40

Tools Marketing Google eBook 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Moreover, when we do actually have data worth reporting, most of us skimp on analysis.

Analytics 60

Analytics Data Analysis Technology 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is simple: participants first write their ideas without discussion on Post-it notes. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. Writing a blog post? For example: writing a blog post. Assign project teams.

How To 60

How To Software System Employee 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. Images and infographics are an excellent way to provide context to your news story.

Pitching 85

Pitching Survey System Technology 85

Stephen Waddington

DECEMBER 5, 2018

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

We see the future: a prediction of what my blog’s likely traffic over the next 12 months will be, based on machine learning analysis of the past 5 years. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Vice President, Marketing Technology. Stay tuned!

Analytics 132

Analytics Data-Driven PR Data Software 132

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If data is communication fuel, analysis is the racecar that gives it purpose.

Data 106

Data Meeting Measurement Guidelines 106