Deirdre Breakenridge

MAY 13, 2019

Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Albane Flamant, Marketing Manager, US, Talkwalker.

Training 399

Training Video Analysis Data 399

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 8) Creativity over productivity. . – Deni Kasrel | The Communications Strategist.

Social Media 98

Social Media Marketing Media Creativity 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. More sophisticated text analysis is also possible. It can also use machine learning to summarise text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

AUGUST 29, 2019

Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. From data analysis to content planning, it’s crucial to make sure the right people are occupying the right positions.

Content Marketing 102

Content Marketing Data Sports Social Media 102

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 176

Marketing Employee Content Marketing Training 176

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. So, go back to basics. Start there. That may seem apocryphal.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 12, 2019

Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Analysis: . Analysis: . 1) How long should a blog post be? Imagery matters.

Blogging 110

Blogging Survey B2B Analysis 110

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 76

Survey Trends Communications Storytelling 76

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 10 Fundamentals for Successful B2B Media Interviews. A majority (78%) of U.S.-based

Survey 104

Survey Report Media B2B 104

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. In media relations, media coverage begets media coverage because nobody watches the media like the media. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Study 146

Study Media Relations Media Measurement 146

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 119

Strategy Crisis Marketing B2B 119

Sword and the Script

OCTOBER 29, 2016

With this simple framework, marketing organizations can avoid the analysis paralysis that plagues meetings and both build buyer personas and map content to each of those stages. Marketing is partly a process of analysis continuous improvement. Analysis Shows How B2B Loses Clients. An analysis of $2.3

B2B 60

B2B Marketing Analysis Content Marketing 60

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga.

Twitter 60

Twitter How To B2B Analytics 60

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Social media has changed the way we experience fear.

Reputation 62

Reputation Company Engineering Banking 62

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? But before I do, when I just throw out like a little icebreaker, I know you’re a man of content out there in the business, what do you like? He did this really interesting analysis of the, like 12 companies that.

Internal 118

Internal International Insurance Insurance 118

Beyond PR

OCTOBER 4, 2016

Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. It takes savvy, creativity and a penchant for experimentation to connect with audiences. Find a newsworthy story angle. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

Burrelles Fresh Ideas

JANUARY 23, 2024

These assess what components of websites, digital content, and online press releases consumers are and are not psychologically engaging with. Your team could provide data on this to machine learning-driven generative web design and content development platforms.

Technology 77

Technology Training Data Consumer 77

Sword and the Script

OCTOBER 8, 2016

11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. Analysis of personalization varies: some call it creepy , while others call it key , and still others say it’s the path to the next level in marketing. 2) Personalization is Optimization.

Marketing 115

Marketing Pitching Survey Study 115

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. That’s why analysis remains important.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. He started and sold social media boutique Livingston Communications (2009).

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

MAY 13, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, below you’ll find three articles I’ve vetted, along with analysis and links, for your weekend reading. 3) Measuring an influencer marketing program. Also see: Revenue Attribution and Proving Value in Marketing [UML]. Talk to Us!

Strategy 80

Strategy Marketing Measurement B2B 80

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Communications Conversations

SEPTEMBER 15, 2020

But, I’ve always tried to use and develop lists that are interesting, built on editorial curiosity and based on a mix of background and analysis (and sometimes, data). It’s an interesting one in that it’s not wholly tied to social media, as many lists are. Laura King, founder, Marketers Community.

Agency 78

Agency Trends Social Media Local 78