The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

5W PR

MARCH 19, 2020

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands.

Publicity 97

Publicity Survey Measurement Groups 97

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Embrace AI and revolutionize your PR strategy today! Hootsuite Insights: For social listening and sentiment analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Some of the reasons why data is essential in public relations include : ?

Data 88

Data Publicity Analysis Measurement 88

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Agility PR Solutions

MAY 5, 2021

To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions.

Trends 201

Trends Marketing Brand Branding 201

Agility PR Solutions

AUGUST 2, 2021

There is always a lot to be learned from major marketing and digital PR campaigns. Although most of the marketing campaigns that are cited below are by brands that are already famous, it does not rule out the […]. The post Comms lessons learned from 4 brands’ marketing campaigns appeared first on Agility PR Solutions.

Brand 155

Brand Branding Marketing Digital PR 155

Agility PR Solutions

JUNE 28, 2021

Some marketing and digital PR strategies for marketing on Youtube: 1. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions. YouTube is a took which marketers should focus on. Research Determining a clear direction […].

YouTube 161

YouTube Strategy Brand Branding 161

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

Measurement 78

Measurement Publicity Television Analytics 78

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Brand Branding Media 60

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Brand Branding Media 60

Agility PR Solutions

FEBRUARY 24, 2021

These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions. This makes companies consistently review the future of social media and […].

Trends 185

Trends Marketing Media Social Media 185

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment.

Radio 64

Radio Pinterest Television Government 64

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . For example, you can find out when something was most or least popular, and discover what the public are curious about, or tired of. . Open data sets/ Public service data.

Data 115

Data Google Trends Survey 115

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Social Media 60

Social Media Brand Branding Media 60

Agility PR Solutions

NOVEMBER 18, 2021

One of the cornerstones of successful digital PR and marketing is creating effective landing pages. No matter how incredible a company’s product or a service might be or how optimized all of its content and ads are, without an effective landing page, most businesses end up not getting the desired results from their campaigns.

Digital PR 167

Digital PR Marketing Analysis Brand 167

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. For example.

SEO 71

SEO Film Reddit Video 71

Doctor Spin

MARCH 20, 2023

However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations. Read also: The Reykjavik Press Release—ChatGPT How To Zag When Everyone is AI-Zigging Public relations is a zigzag.

Corporate 52

Corporate eBook Tools Data 52

Critical Mention

AUGUST 19, 2018

In this guide, Scott points out that, under the old rules, you had only two options for getting the word out about your organization’s products or services: buying ads in traditional media or issuing press releases targeting journalists at prominent publications. Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. Without fail, unforeseen obstacles pop up, or reformulations are needed.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. Without fail, unforeseen obstacles pop up, or reformulations are needed.

Product Launch 52

Product Launch Agency Consumer Film 52

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Agility PR Solutions

AUGUST 17, 2020

The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing.

Retail 78

Retail Print Marketing Digital PR 78

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention.

Trends 60

Trends Media Report Technology 60

Agility PR Solutions

DECEMBER 4, 2018

They should—your employees are the ones that matter most in your digital PR strategy. A company’s biggest and best PR assets are its people. The post Personality matters—7 tips for building a PR profiling strategy appeared first on Agility PR Solutions. Yet, employees often get left behind as products, […].

Strategy 65

Strategy Employee Digital PR Facebook 65

Presspage

OCTOBER 24, 2023

Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Public relations has become less about publishing press releases and more about creating engaging narratives that resonate with the audience. Maintaining control of your narrative is not always easy.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. Digiday 5 Things to Know.

Retail 320

Retail Healthcare Crisis Management Social Media 320