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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. “We

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How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. Singapore Airlines Hero Photo on Facebook. Virgin America Hero Photo on Facebook.

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Internal messages repurposed for news media. There were very few communications items that we produced that did not have an internal component as well as an external,” Shea said.

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WTF US Airways??!!!

Melissa Agnes

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. The airlines themselves have to return their fleets to service. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. In fact, the 2017 U.S.

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3 ways to impress execs with social media metrics

PRSay

It’s also a skill the communications team at Southwest Airlines has mastered. That’s why communications teams and the executives they report to often just scan the metrics without fully understanding them.The solution is to “socialize” the data, says Southwest Airlines senior communications specialist Cindy Villafranca.