Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Pinterest announce ‘creator code’ content policy.

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Social Media Reddit Trends Pinterest 62

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor.

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Social Media Marketing Pinterest Media 120

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place.

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Social Media Trends Pinterest Guidelines 62

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.”

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Social Media Marketing Media Instagram 62

Shift Communications

OCTOBER 2, 2015

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Pinterest = Plenty of People with Purchasing Power. Awesome APIs.

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5W PR

MARCH 10, 2023

However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Holiday spirit Brands can still enjoy the high level of consumer interest while maximizing their marketing efforts and bolstering sales on the holiday.

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Marketing Pinterest Consumer Creativity 88

5W PR

DECEMBER 21, 2022

That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead. Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers.

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Pinterest Facebook Fashion Engineering 88

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics.

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Content Marketing SEO Social Media Marketing 124

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

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Small Business Advertising Advertising Social Media 71

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

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5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Nearly 80% of social media is now consumed on mobile devices.

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Social Media Media Mobile Pinterest 112

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

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Blogging Marketing Pinterest SEO 52

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. The evolution of shoppable content can be traced to the integration of e-commerce with social media and other digital channels.

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Brand Branding Mobile Pinterest 78

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Use Photos.

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MaccaPR

SEPTEMBER 25, 2019

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? Unfortunately, that’s not the case.

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5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

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Trends Pinterest Product Launch Instagram 78

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. That means the company has to figure out what’s going to be irresistible for the target audience so that a lot of people are going to be willing to participate in the contest.

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Pinterest Infographics Social Media Instagram 88

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population. The Most Popular Social Media Channels in Finland Youtube : 4.46

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Radio Pinterest Television Government 64

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

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Social Media Pinterest Marketing Media 48

Shift Communications

JANUARY 13, 2015

Pew Research released an excellent report about social media usage. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook. You’ll want to engage on Pinterest.

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Social Media Strategy Pinterest Media 60

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

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Social Media Media Customer Service Corporate 68

Shift Communications

AUGUST 26, 2015

Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to market themselves on social media. Social media is a microscope into the petri dish of user feedback.

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Social Media Tools Marketing Media 60

5W PR

JULY 19, 2023

To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity. This strategy attracts attention.

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Apparel Industry Customer Service Pinterest 78

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Social media professionals agree.

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5W PR

JULY 15, 2019

Marketing is only as effective as the effort put into it. Dave owns a small digital marketing agency, and while he generally has a robust customer portfolio, he is always looking for ways to expand and grow his revenue. But what Dave doesn’t realize is that effective marketing often requires a bit of a multi-pronged approach.

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Strategy Marketing Pinterest Google 68

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

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Social Media Media YouTube Facebook 97

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

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Blogging Case Study Social Media Instagram 282

Flack's Revenge

SEPTEMBER 3, 2014

But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). Agencies are too expensive. Leave it to the pros: hire a person, team or agency that has PR experience in your field.

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Skype Agency Pinterest Social Media 266

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

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Social Media Insurance Insurance Healthcare 40

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Content picks PR ethics.

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Analysis Tools Software SMB 147

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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Guidelines Agency Pinterest Privacy 60

Prohibition

MARCH 21, 2022

I love the fast pace of working at a busy agency. I also love the fact that PR and marketing is constantly evolving, so there’s always new things to learn. I’m generally quite a ‘busy’ person so I enjoy the past pace of agency life and the variety of clients and sectors we get to work with – every hour of the day is different.

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Meeting Pinterest Agency SEO 62

Shift Communications

JANUARY 9, 2015

Perhaps growing your brand’s social presence while avoiding a disaster that ruins the company’s reputation and lives on as a bullet point in blog posts about social media mistakes for years to come? Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out.

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Social Media Media Pinterest LinkedIn 60

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

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Tools Pinterest Marketing Media 60

Rock the Status Quo

OCTOBER 8, 2014

New social media platform Ello is touted as an “anonymous Facebook with no ads.” Some fail miserably and some take off like a screaming rocket on the Fourth of July, depending on how much brand equity, public relations and marketing back up the play. Dear Digital Agency, I’m Stealing Your Clients.

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Pinterest Social Media Facebook Google 159

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. And there is no coming back.

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Social Media Facebook Airlines Web 59

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

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