Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. My local PRSA Chapter put on a great course, and my mentor gave me great advice and support.

Exercises 74

Exercises Print Groups Conference 74

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Can your agency bring big ideas and execute? Give our services a try. Talk to Us!

Journalism 65

Journalism Brand Branding Advertising 65

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Particularly when it comes to such a difficult and sensitive issue, patients want to see someone they can trust and have confidence in.

Television 40

Television Print Radio Newspapers 40

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This includes print newspapers, digital news sites, television, and radio stations. Understanding local customs, values, and sensitivities is crucial.

Marketing 92

Marketing Local Crisis Management Internal 92

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Hire people for PR who have served in the media. Those PR people who worked in radio, TV, print – they get it. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms.

Software 120

Software Agency Case Study Television 120

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.”

Software 121

Software Case Study Advertising Advertising 121

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 25, 2015

We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. Otherwise I try to follow the other local publications and whatever catches my eye.". Interviews Media Relations' Can you tell me about that?

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The concentration of media sources means widespread influence, as most citizens turn to these outlets. Strategic media relations are essential.

Print 104

Print Marketing Real Estate Automotive 104

Bad Pitch Blog

MAY 20, 2010

Our studies are featured regularly throughout the media, and the majority of the stories are not reprints of our commentary; they are actual stories, where the reporter discusses our findings, provides their perspective and publishes our charts. Good Organic Stories Trump Re-Prints. What''s your strategy and advice for others?

Pitching 49

Pitching Fashion Report Twitter 49