Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. These impacts corporate and consumer public relations. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

The Resolution Blog

OCTOBER 11, 2018

We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business. I found out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity. Including details of their tool-stack and metrics.

Measurement 120

Measurement Marketing Interviews Internal 120

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Top challenges in internal communications.

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JUNE 27, 2018

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Instead, rely on a one-pager that outlines the goals for partnering with a PR agency.

Agency 136

Agency Groups Meeting Internal 136

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? Currently, PR has a measurement challenge. In Matt’s words, the current attitude is one where “marketing owns measurement.” The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. I hope that you can join us.

Report 203

Report Energy Print Measurement 203

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media.

Storytelling 78

Storytelling Social Media Internal International 78

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally.

Reputation 78

Reputation Financial Employee Survey 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble. And public relations in particular simply doesn’t lend itself to sudden starts and stops.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Most of all, we’re a strategic resource for internal and external clients.

SEO 227

SEO Agency Reputation Policies 227

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 73

Publicity Ethics Training Education 73

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

5W PR

AUGUST 27, 2019

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. It’s our goal, with the Measurement and Analytics Task Force, to provide a clearer picture of ROI to our clients. Knowledge truly is power.

Publicity 74

Publicity Analytics Crisis Management Measurement 74

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. Deloitte surveyed 400 CMOs for their report.

Report 118

Report Publicity Survey B2B 118

Wadds Inc.

MARCH 15, 2023

Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.” He says that public relations is often dismissed as a “soft” discipline, and sets out to give communicators the tools to provide hard evidence of its value.

Technology 98

Technology Data Analysis Internal 98

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . Even the names of viruses can be difficult to socialize with the general public—no, the coronavirus doesn’t have anything to do with the beer—and the public isn’t always able to associate a specific illness with its common symptoms.

Trends 127

Trends Publicity Communications Tourism 127

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. Agencies are often asked to include competitive comparisons in reports.

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 133

Survey Communications Measurement Internal 133

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. See our earlier article on how PR agencies set budgets and billing. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

The Resolution Blog

OCTOBER 26, 2017

The Public Relations industry has seen huge changes in the last five years. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. There is no silver-bullet in PR measurement.

How To 180

How To SEO eBook Measurement 180

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86