Maxim Behar

JUNE 23, 2022

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). As PRCA International Fellow, Maxim's key role will be to help shape thinking on the future of the industry.

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Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

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Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. What is the most difficult ethical challenge you ever confronted?

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Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. Good morning. Maxim Behar: Good morning.

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PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

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Maxim Behar

JANUARY 14, 2021

The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications. I am confident in the success of the new Ethics Commission and its contribution to the development of the communication business in Bulgaria.

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Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. How am I engaging myself?

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Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. I started my own agency, NKPR, 20 years ago. I’m excited to be in this industry, still, after 20 years. I feel very, very fortunate.

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PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

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Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. Blog: Code of PR Ethics?

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Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

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Shift Communications

MAY 17, 2023

With genAI, we were quick to recognize the inflection point our industry faces. They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. Fact-check everything.

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Shift Communications

MAY 17, 2023

With genAI, we were quick to recognize the inflection point our industry faces. They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. Fact-check everything.

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Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Respondents give both themselves and the industry remarkably good grades on technical skills. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast.

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Maxim Behar

NOVEMBER 22, 2020

The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry. It was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications.

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Stephen Waddington

AUGUST 29, 2019

I’ve also identified how by working with other professional bodies we can provide broader management training for those at that stage in their careers where they are advising boards or running their own agencies. Ethical communication is at the heart of this. Both bodies do fine work for the PR industry.

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Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

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PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. Who’s affected by this dilemma.

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Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? In PR it’s the same.

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Where the Fishermen Ain't

JUNE 13, 2014

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. This is the start of an industry-wide commitment. I hope that the PR industry and Wikipedians take this effort in the right spirit.

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Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. As PR pros, we deal with ethics on a daily basis, we’re thinking about what we should and shouldn’t say, or how we could frame an idea.

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Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Is this the start of a new business model for PR agencies and consultants? Cision releases internal DE&I report.

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Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

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Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. In both cases, succeeding in a pay-to-play world means managing internal expectations. Do you completely disagree and believe journalism ethics are alive and well today? Let me know.

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Prohibition

JULY 13, 2021

I worked on a nuclear power station in Internal Comms in my first role and then moved to London and worked there for 5 years initially in consumer tech PR but then I moved into OTC medicine PR which I really loved. What’s your top tip for someone looking to get into the PR industry? The rest as they say is history.

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The Hoffman Agency

DECEMBER 13, 2023

Scenario planning to consider as many eventualities as possible along with the necessary responses, internal communications and escalation processes. As an industry, AI will carry major concerns around ethics, safety and governance for the foreseeable future.

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Maxim Behar

DECEMBER 20, 2022

You’re an inspiration to all of us in this industry and your contribution is immeasurable. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. SVP and Head of Stakeholder Relations, Sibanye-Stillwater. South Africa.

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Shift Communications

JANUARY 4, 2019

However, I knew I wanted it to be in the healthcare industry in one form or another. The same applies to clients that we work with, some conversations may not be as pleasant as others, but that may be because there is some larger issue at hand separate from work or internal pressure from a boss to hit metrics. Time management.

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Flatiron Communications

MARCH 13, 2021

Can An Industry That Advocates for its Clients to Embrace ‘Social Good’ Practice What it Preaches? It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. The inimitable Prof.

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Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Connecting time-lines to topics the CIPR already covers, is important.

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Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

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PR in High Definition

MAY 24, 2023

The longest-running annual international televised music competition, its reputation reflects its core value of uniting people and nations by showcasing musical diversity and cultural nuances. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

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Mark My Words

AUGUST 31, 2017

Laymen ignore the goings on of an industry that baffles them, which lets firms behave with impunity. Other agencies have engaged in business with shady people; the twentieth century is littered with examples of opaque dealings, but most have kept their heads below the parapet. That’s how situations like South Africa arise.

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Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6.

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PR in High Definition

FEBRUARY 25, 2022

It should be a shared responsibility between the company itself, and the PR agency they partner with, to manage this. Lots of PRs are yes men, and of course there’s an element of this required in any service industry. But it’s also vital that we remember our role as partners and advisors.

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Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI Most of them are using AI for some internal work.

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