PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” It’s a great creative outlet.

Writing 120

Writing Creativity Local Pitching 120

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

The Hoffman Agency

MARCH 23, 2021

Some may say I am lost, but I would argue that my route led me to exactly where I am supposed to be — The Hoffman Agency. Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. Meeting Journalists Where They Are…On Substack That Is Only looking to HARO for new pitch opportunities?

Viral 52

Viral Video Trends Consumer 52

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking!

Creativity 71

Creativity B2C Enterprise Examples 71

Prohibition

NOVEMBER 29, 2023

There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. Those providing glowing reviews are those you want to keep sweet, so thank them, and be creative. Public relations can be compared to the typical ‘finding a needle in a haystack’ analogy.

B2C 62

B2C B2B Reputation Agency 62

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. I can’t believe how fast my internship has gone by — it feels like I just started yesterday!

Storytelling 69

Storytelling Internal International Instagram 69

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies. This differentiates them from the holding group agencies. billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

PRSay

SEPTEMBER 13, 2018

With seeing old friends, meeting new ones and taking away key learnings to help my team and advance my career, it never gets old. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. to discuss Facebook Live 365: What we learned in a year of digital storytelling.

Conference 81

Conference Internal International Creativity 81

Landis PR

OCTOBER 25, 2021

Another important lesson is that you must meet your audience where they are. Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Embrace storytelling. It’s the pandemic version of “no such thing as a bad idea in a brainstorm meeting.” Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. A lot, actually.

Film 149

Film Real Estate Banking Financial 149

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? At the same time, we haven’t lost sight of what has not (and likely will not) change. It’s important, but not your only channel. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. Meeting face-to-face. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

Konnect Agency

FEBRUARY 16, 2021

Particularly for new products that are more complex in nature, it can be difficult to convey everything you want to say in the live format due to over-scheduled meetings, crowded booths, and other programming. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 89

Employee Internal International Training 89

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., Harmonizing the intricate three-way relationship (journalist, PR agency, client) is a remarkable trait of a good PR person. advertisements).

Publicity 63

Publicity Construction Agency Advertising 63

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

NOVEMBER 29, 2016

Storytelling for example, finds it roots in cave paintings and the earliest form of communication. The second is that in agency PR, you have way too many bosses to keep happy. Basically, another boss but all of your team leads work for the same agency so they should all want the same thing right? I have two theories as to why.

Storytelling 40

Storytelling Agency Creativity Twitter 40

Shift Communications

AUGUST 20, 2015

Everything from the way you handle phone conversations to the tweets you send to the way you present yourself in a meeting is part of the larger message you’re sending about your brand. If you’re the creative type, make it a point to suggest the most ridiculous idea in every brainstorm you join. You’re the campaign manager.

Brand 60

Brand Branding Pitching Storytelling 60

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Apparently Paid media is a New Age Model of PR (warning that’s a link to an agency’s promotional post!).

Publicity 40

Publicity Ethics Creativity Travel 40

Mora Communications

NOVEMBER 10, 2017

That doesn’t mean the press won’t be interested in their story, but that the pitch needs to be positioned, framed and presented in a way that meets the media’s needs . Effective PR is effective storytelling. Be creative. Only you have taken your life journey. No one has your angle or your story. So, find your stories.

Storytelling 40

Storytelling Creativity Pitching Meeting 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 192

Marketing Content Marketing Data Social Media 192

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Why not now? Why not you?

Creativity 60

Creativity Writing Skype Travel 60

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. When you meet Justin, you know there is something special about him. Courtney Mains @courtneyamains. nominated by Dean Mundy). Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0

The Hoffman Agency

JUNE 16, 2020

Our weekly calls are something I always look forward to, and hopefully we’ll be able to meet in person again, once this pandemic is over with (at some point). Ally lives in Pittsburgh, but we talk all the time, often about the world events/how we’re doing in this pandemic.

Meeting 36

Meeting Blogging Community Employee 36

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Karen Freberg

NOVEMBER 4, 2018

The teams would meet up at the event a bit early so they would be able to meet with the BC team and then get their run of show list of must have pieces of content to be shared across the different platforms. GSS is an amazing agency and it was truly a pleasure to work with you both these past few months! Joey Wagner.

Social Media 52

Social Media Video Conference Analytics 52

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Instead of just saying, “Fact check, these guys are wrong,” you need to meet people where they are a little bit.

Advertising 131

Advertising Advertising Data Reputation 131

Critical Mention

FEBRUARY 10, 2018

You’re constantly meeting new people and getting a glimpse into what they do. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Storytelling is our game . Storytelling is our game . Today, storytelling is a buzzword. Creativity matters .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125