Shift Communications

JUNE 12, 2017

We look at impressions, unique monthly visitors, website traffic, social media engagements, website form submissions, organic search keywords – every form of quantitative data available to us. There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened? ”. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

APRIL 30, 2018

AI has huge potential in healthcare and is already leveraged in various degrees from helping physicians choose treatment plans, assisting in jobs or identifying notable data trends. Producing evidence from the onset and getting access to data to teach these machines are two critical challenges that companies must consider and overcome.

Healthcare 68

Healthcare Data Exercises Consumer 68

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Raw data is available upon request. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This can include the overall human experience, jobs, quality of life, health, survival, etc. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

Shift Communications

SEPTEMBER 12, 2017

The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean. Clean Data. Compatible Data. Sources of Great Data for Predictive PR.

Analytics 92

Analytics Software Data System 92

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Consumer health and fitness. Consumer technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Which industries/groups are doing so?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Account Director, Consumer. No more suffering!

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Another data source G.W.’s You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

MARCH 7, 2016

What if a company’s data doesn’t exactly map to the generic model? We applied Google’s Customer Journey idea and paired it with data-driven models to help you understand what’s really working in your digital marketing plans. Our Data-Driven Customer Journey model helps you: Understand what channels deliver results.

Google 60

Google B2C Analytics Data 60

Shift Communications

OCTOBER 24, 2017

Here’s a small taste: Google Trends can spice up recipes for media : Thanksgiving and other holidays where food has a central role often create seasonal editorial opportunities for food related consumer brands. Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. Alan Marcus. Vice President .

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

AUGUST 2, 2017

Do the people who you’re interested in fit with the ethos of your brand and the target consumer you’re trying to reach? Make sure your homework reveals anything that a consumer might reflect on and see as a mixed message. Consider key factors like demographics, public persona, political opinions and more. Julie Staadecker.

Consumer 92

Consumer Brand Branding Course 92

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Savannah Whitman. Marketing Coordinator.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Did something shift in consumer behavior that requires a shift in your strategy? Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

5W PR

JUNE 6, 2022

Consumer Focus. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JULY 28, 2017

Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers. We can use a data-driven strategy to identify our most highly-connected, and thus influential targets. Email Marketing. We’d encourage G.W. Tori Sabourin, Account Manager.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 5, 2015

Brands who succeed this year will be in front of only the right consumers and customers, not everyone. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes. What do you see on the road ahead in 2015? Christopher S.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Derek Lyons. Vice President. The post What’s the New “Norm” for B2B Marketing?

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. And as an information industry, we are powered by data. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Tell Better Data Stories. Our work is often undervalued because our industry fails at reporting data.

Analytics 60

Analytics Data Analysis Technology 60