NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

5W PR

JUNE 7, 2024

The industry responds to a broad spectrum of stakeholders, each with unique priorities and concerns – government agencies desire cutting-edge capabilities, the military requires robust systems, investors seek profits, and the general public grapples with ethical implications and the potential for misuse.

Publicity 78

Publicity Government Crisis Communications Ethics 78

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact.

Trends 187

Trends Video B2C Measurement 187

5W PR

AUGUST 12, 2019

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. Look at your advertising.

Corporate 68

Corporate Reputation Marketing Employee 68

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. Speed is of the essence, which is why PR teams and agencies should be prepared with the right listening and monitoring tools and, critically, a plan for quick response.

Construction 385

Construction Crisis Social Media Reputation 385

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Unrivaled community, crew and coffee. ?? And this seems to be a big ad agency issue. Thomas, we discussed a case study. The ad itself is interesting.

Case Study 78

Case Study Study Agency Creativity 78

5W PR

JANUARY 15, 2024

Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes. Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

MARCH 28, 2024

A solid financial PR strategy includes a crisis communication blueprint that lays out clear communication lines and ensures swift, honest, and steady messaging during tough times. This preemptive approach minimizes reputational scrapes, rebuilds public trust, and shields the company’s financial health.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. This bodes well for PR professionals who focus in employee and community relations. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

Victorious PR

JUNE 8, 2023

With keywords like “crypto PR agency,” “blockchain PR,” and “web3 PR services” gaining prominence, it’s crucial to understand the value of PR in the crypto space. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

5W PR

JUNE 3, 2024

Brand reputation This discipline is centered on creating and distributing strategic messaging to foster positive brand recognition and position the company as an industry thought leader. Social media engagement Harnessing social media platforms to enhance PR efforts, interact with industry communities, and foster brand loyalty.

SEO 78

SEO B2B Engineering Leadership 78

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. So, my reputation for piano playing is intact; it’s non-existent.

Reputation 69

Reputation Corporate Government Brand 69

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” that is geared towards the needs of solo practitioners, contractors and agency owners with small teams.

Publicity 134

Publicity Small Business Trends Leadership 134

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

JULY 21, 2023

This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise. By fostering a sense of community and personalized service, variety stores can create loyal customer bases.

Retail 78

Retail Local Consumer Community 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Credibility is like money in the bank for brand reputation.

Technology 246

Technology Company Banking Education 246

5W PR

MARCH 29, 2023

These partnerships will improve their reputation and trustworthiness. Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings. Investing in community building could be an effective way to boost customer engagement with a brand.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. Note: Victorious PR, as a rule, does not deal in reputation management. PR can help bridge the knowledge gap and educate the community on the implications of regulatory actions.

Community 52

Community Education Leadership Guidelines 52

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service.

Customer Service 136

Customer Service Insurance Insurance Banking 136

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service. They hire high-powered PR agencies. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” How can communicators who are not used to it adjust to working in crisis-at-any-moment environments? And that creates panic, a level of complete fear.

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

5W PR

FEBRUARY 29, 2024

The discussions centered around identifying the hottest topics for 2024 and addressing the most pressing challenges facing the Miami business community. Despite its reputation as “Crypto City,” Miami is evolving into a multifaceted business ecosystem that attracts talent from across the country.

Trends 78

Trends Internal International Education 78

Wadds Inc.

JANUARY 26, 2023

It remains an important means of building external reputation. New forms of content and social media communities are used to amplify editorial and reach new audiences. Many public relations practitioners start their career working with the media. It is often viewed, rightly or wrongly, as an organisation’s most important stakeholder.

Pitching 124

Pitching Media Print Social Media 124

5W PR

MARCH 27, 2023

Brands can take advantage of this by showcasing UGC on social media channels, engaging with consumers, and building a sense of community. Reposting from customers demonstrates brand appreciation, and can help build a sense of community. Brands can foster connections and boost customer relations with user-generated content.

Industry 88

Industry Social Media Community Consumer 88

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients.

Ethics 137

Ethics Policies Guidelines Employee 137

5W PR

APRIL 19, 2023

External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. A strong brand image can help attract and retain customers, while a poor reputation can drive them away. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation.

Internal 88

Internal International Transportation Employee 88