Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). For sure, Twitter is not the real world.

Advertising 60

Advertising Advertising Social Media Twitter 60

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JUNE 27, 2022

It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Email marketing connects the dots. Who says email is dead?

Social Media 322

Social Media Data Report Tools 322

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. Are the social media waters still safe for marketing?

Social Media 149

Social Media Marketing Media Facebook 149

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JANUARY 11, 2016

Twitter’s growth stagnated in 2015 , and although there were some interesting newer aspects of the network (most notably Periscope) it evidently wasn’t appealing enough for the 77 percent of Internet users that don’t use the platform. Twitter will allow a lot more characters (rumored March 2016).

Twitter 72

Twitter Reddit Advertising Advertising 72

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 According to the report, investment in all digital marketing activities has increased since February 2021. A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing? Brandwatch renews with Twitter. How is it being used?

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

NOVEMBER 17, 2015

We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. That neatly summarizes the challenges facing Twitter as it looks towards 2016. The social media pundits say Twitter has lost its former self, and devolved into a link sharing site that can’t possibly grow revenue to Wall Street’s satisfaction.

Twitter 60

Twitter Advertising Advertising LinkedIn 60

Burrelles Fresh Ideas

MARCH 12, 2024

Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Are the social media waters still safe for marketing?

Instagram 214

Instagram B2C YouTube Facebook 214

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Cision

OCTOBER 14, 2016

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. Your campaigns likely aren’t doing poorly across all marketing channels, so it’s important to get to the bottom of which specifically aren’t netting you results. Look at the marketing campaigns you have that have netted positive results.

Marketing 120

Marketing How To Measurement Instagram 120

Critical Mention

MAY 7, 2020

People have shifted to social media communication on sites like Twitter and Facebook. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Online Marketing Made Easy. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. If you see success in writing really long, in-depth posts, keep doing that. What Authentic Really Means for Your Brand.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. After studying these three distribution channels, you may realize it’s time to revamp your practices so they appeal to the modern market. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Twitter is changing on an hourly basis.

Social Media 174

Social Media Media Analytics Data 174

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. Nissin’s market research must have showed that a.) Will Advertising Disappear? But essentially it’s not straightforward display advertising.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users X/Twitter : 1.96

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Here’s Marcel’s write up.

Marketing 81

Marketing Measurement Government Report 81

PR Breakfast Club

APRIL 23, 2014

For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Check the topic again to see if what you’re writing about is relevant news to your readers and not just a fluff piece for your organization. Follow eReleases on Facebook and Twitter.

Writing 77

Writing Advertising Advertising Reputation 77

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing.

Energy 238

Energy Writing Instagram Brand 238

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100