PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

JANUARY 13, 2017

Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Congratulations on being named President of the Black Public Relations Society – New York!

Local 120

Local Radio Community Tools 120

Flack's Revenge

DECEMBER 5, 2018

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

Consumer 60

Consumer How To Advertising Advertising 60

PR for Anyone

AUGUST 25, 2022

Anyone can get publicity! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. PR FOR ANYONE. It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works!

Pitching 130

Pitching Media Insurance Insurance 130

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. Shep Gordon.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. No advertising, no sponsorship, no sales promotion or other fundraising efforts. Captain Tom’s story had many of the classic elements of a great story: a plot, a hero and multiple emotional triggers with which the public could connect.

Radio 89

Radio Skype Print Local 89

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016. New York City.

Publicity 40

Publicity How To Newspapers Radio 40

Beyond PR

JUNE 30, 2016

The university radio or TV station. These are not trade journalists looking to cover the higher education industry; they have their place at other publications. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed.

Radio 69

Radio Newspapers Print Media 69

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. But one thing that hasn’t changed?

Film 136

Film Local Leadership Radio 136

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 17) “I help companies make more money by getting good publicity.”.

Employee 147

Employee Print Writing Survey 147

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Extreme views polarise public discourse.

Report 81

Report YouTube Privacy Web 81

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. A targeted public relations campaign will establish you as the go-to expert in your field. In this way, you are able to establish yourself through the media vs. through advertising or commercials. Copyright © Mora Communications Inc.

Radio 40

Radio Newspapers Advertising Advertising 40

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PeakMetrics Insights

MARCH 14, 2019

From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work. They may ply their trade behind the scenes, but you see their work every time you turn on your television or tune into your favorite radio station. The Evolution of Media Monitoring.

Media 56

Media Television Newspapers Radio 56

wiredPRworks

JUNE 10, 2020

Thanks so much to Kristin Loretta of Kristin Joy Public Relations for providing the following creative content and inside scoop on the Yappa story. This innovative computer service provides online facilities for real-time interaction with other computer users, from entertainment, politics, gaming, radio, and more. We LOVE Tony Hawk.].

Video 52

Video Local Tools Conference 52

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

PeakMetrics Insights

MARCH 14, 2019

From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work. They may ply their trade behind the scenes, but you see their work every time you turn on your television or tune into your favorite radio station. The Evolution of Media Monitoring.

Media 40

Media Television Newspapers Radio 40

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. radio station, national Metromix listing, etc.

Brand 70

Brand Branding Local Interviews 70

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. This imagined anger isn’t hyperbole: Pew reports that 90 percent of the general public is sympathetic to the sacrifices made by post-9/11 veterans.

Energy 120

Energy Viral Storytelling Community 120

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

JANUARY 15, 2019

Publicity Stunts Still Work In The Digital Age. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JANUARY 15, 2019

Publicity Stunts Still Work In The Digital Age. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 64

Publicity Small Business Advertising Advertising 64

PR Fuel

JULY 24, 2018

The real trick to small business public relations is to tell your business story just like well… a story. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Truth is that a lot of your pitches are going to be met with radio silence. What’s the solution?

Pitching 40

Pitching Media Small Business Writing 40

Communications Conversations

JUNE 5, 2015

Let’s see what they had to say: Natalie Bushaw, director-public relations, Life Time Fitness. I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). Sarah Reckard, public relations manager, Sleep Number. Four words: Accept.

How To 60

How To Meeting Local Google 60

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Aly is a young public relations professional who gives you new hope in the future of politics. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. I’m a former journalist turned public relations practitioner. I was the managing editor of the local business journal here in Nashville before joining a local PR firm.

Ethics 91

Ethics Groups Handbook Education 91

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. The combination of outdoor and a local online presence is quite powerful. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 65

Communications Pinterest Reddit Radio 65

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. Jody joins the agency with an extensive background in communications.

Enterprise 227

Enterprise Agency Radio Fashion 227

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. CEO of Likeable Local. Entrepreneur, investor, author, public speaker, and internet personality.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

NOVEMBER 18, 2021

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. Local media investment. According to “ The Commission on Information Disorder Final Report ,” released Nov. Accountability norms.

Social Media 187

Social Media Report Media Government 187