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The power of local radio: Why PR can’t ignore this media opportunity

Agility PR Solutions

Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. One of the most significant changes has been the shift from local radio stations to nationwide […].

Radio 156
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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Local media loves to cover stories about local businesses.

Publicity 331
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Getting on Local TV

PR for Anyone

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works.

Local 100
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Is Local TV News Becoming A Morning Radio Show?

HMA Public Relations

Scott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? appeared first on HMA Public Relations.

Radio 47
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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.