Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 140

Study Media Relations Media Measurement 140

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 99

Survey Media Relations Corporate Communications 99

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Equilar spends 90% of our marketing and communications efforts on earned media. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. 10 PR Influencers Talk About Trends That Will (Re)Shape the Industry.

Survey 93

Survey Journalism Study Pitching 93

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day.

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Top challenges facing journalism. Video Analysis.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Meeting 73

Meeting Automotive Engineering Journalism 73

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Automotive 93

Automotive Meeting Report Media 93

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Advertising is a distant third. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. If there was one thing you could have told yourself at the beginning of your career – what would it be? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

JANUARY 12, 2015

However, I think there are a few new factors that really point to a significant shortage of quality writers in our market–and it’s a trend I fear may become worse before it gets better. #1: 1: Journalism jobs continue to disappear. So yeah, the fact that journalism jobs are drying up will impact the writing world.

Journalism 60

Journalism Writing Trends Local 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. A reset on advertising spend.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

AUGUST 28, 2018

Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Vendors aren’t advertisers, they are “clients.”. Finally, the pivot from “contributor” to “influencer” is subtle, but it’s a nod to a growing trend of influencer marketing.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.

Employee 137

Employee Software Survey Tools 137

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I push myself to stay ahead of trends for my students and it benefits my clients (and vice versa).

Education 107

Education Course Nonprofit Resources 107

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. Welcome to the Machine With apologies to Pink Floyd, it''s important to note that this trend is far from new. This all begs a bigger question. "As Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. What do independent practitioners believe are the biggest trends driving opportunity in our line of work for the next year or beyond? Trend 1: Inside Out Communications. Media relations is a conundrum. Trend 3: Be Fast on Your Feet.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. What do independent practitioners believe are the biggest trends driving opportunity in our line of work for the next year or beyond? Trend 1: Inside Out Communications. Media relations is a conundrum. Trend 3: Be Fast on Your Feet.

Industry 40

Industry Trends Customer Service Internal 40