ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 65

Journalism Brand Branding Advertising 65

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media. Improving the overall marketing ROI.

Marketing 195

Marketing Measurement Advertising Advertising 195

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . I’m not here to bash advertising or LinkedIn. that’s written like journalism. billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead.

Trends 127

Trends Pitching Twitter Nonprofit 127

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 98

Strategy Publicity Media Video 98

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Top challenges facing journalism.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. Try our services.

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Buchanan PR

MAY 3, 2024

One new wrinkle to this, though, is that news outlets have added custom content to their advertising options. Forbes , The New York Times , The Wall Street Journal – everyone is doing it. If you skip past the author and get right to the content, it’s easy to mistake these for news articles.

Writing 84

Writing Journalism Examples Advertising 84

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 147

Publicity Newspapers Journalism Energy 147

Sword and the Script

AUGUST 17, 2019

2) Earned media still reigns as THE most credible. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it.

Study 61

Study Survey B2B Advertising 61

PRSay

SEPTEMBER 25, 2019

This all spills onto the page while I journal for a little while. I told my son that I don’t care if he remembers the difference between public relations and advertising. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. The stuff I feel frantic about.

Exercises 156

Exercises Writing Journalism Advertising 156

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 177

Newspapers Industry Print Journalism 177

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 73

Meeting Automotive Engineering Journalism 73

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

SEPTEMBER 27, 2019

Another area that they tend to focus on is media relations. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products. According to the U.S.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers.

Brand 126

Brand Branding Storytelling Analytics 126

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

Automotive 93

Automotive Meeting Report Media 93

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

Stephen Waddington

SEPTEMBER 17, 2019

It’s a challenge for those in the journalism industry and the public relations industry alike. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. What does this mean for the public relations industry?

Print 60

Print Newspapers Media Advertising 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. If there was one thing you could have told yourself at the beginning of your career – what would it be? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. Or when they saw you on the noon news.

How To 120

How To Software Analytics Google 120

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

MAY 8, 2020

The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Advertisers are flocking to bigger names like Google and Facebook, which may permanently change the news landscape. When the pandemic has subsided, things may stay different.

Skype 198

Skype Media Interviews Advertising 198

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 103

Survey Report Media B2B 103