ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Walk away from any PR person who tells you they can guarantee earned media coverage. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. Paid media fuels earned media. You buy some advertising and magically you also start getting coverage. Paid media for earned media purposes.

Pitching 112

Pitching Media Relations Survey Advertising 112

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. Notice none of them cited a wire service.

Survey 98

Survey Industry Leadership Study 98

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. What are some of the interesting findings from your study?

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it? But we’ve also witnessed movements of segregation and separation of these different worlds.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage.

Publicity 52

Publicity eBook Ethics Resources 52

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Another must-have trait PR pros should have is the ability to think strategically when faced with sudden changes.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Many PR students minor in related fields like marketing or advertising. USC’s rates are the same for in-state and out-of-state students. What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022. Ask the instructor where you fit into the syllabi and course calendar.

Education 107

Education Course Nonprofit Resources 107

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. PR isn’t media relations.

Reputation 60

Reputation Corporate Ethics Communications 60

Beyond PR

JUNE 14, 2018

“It’s that idea of going back to the roots of PR and focusing on the strategic management of relationships, in a way which only humans can do, and where PR are the only professionals who can do it in a way that’s ethical and effective,” he said. Getting Back to PR Fundamentals. There is some evidence this shift is already underway.

Pitching 45

Pitching Content Marketing Ethics Course 45

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For those plying the lost art of media relations (i.e., Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

Pitching 43

Pitching Journalism Tools Agency 43

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. However, the way social media is expanding may bring risks of fake news and unwanted disturbing elements that can create skepticism among readers.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. Boosted Visibility Newsjacking can catapult your brand into the spotlight, generating media coverage and social media buzz.

Ethics 103

Ethics Trends Social Media SEO 103

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. You need digital advertising for PPC and social ads.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 89

Guidelines Brand Branding Advertising 89

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. A reset on advertising spend.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

OCTOBER 27, 2023

The interpretive paradigm can be found in the concepts of reputation management in business schools, integrated marketing communication in advertising programs, and some critical and rhetorical theories of public relations in communication departments. I have done everything I could do in my career to move it in that direction.

Reputation 52

Reputation Social Media Internal International 52

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Together, this is a contributing factor to why a majority of PR pros say media relations is getting harder.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.

Employee 141

Employee Software Survey Tools 141

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves? Blew my mind.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

JANUARY 6, 2015

For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski? If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. This is about putting the public back into public relations and the social back into social media. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 21, 2018

It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. Here’s the issue: public relations used to be synonymous with publicity and media relations. These are collections of photos, messages and videos that delete after 24 hours.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 15) Ethics in PR revisited. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 96

Social Media Marketing Media Creativity 96