Sword and the Script

AUGUST 24, 2021

You buy some advertising and magically you also start getting coverage. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. We demonstrated an interest in the publication – and we earned some interest back in return.

Pitching 114

Pitching Media Relations Survey Advertising 114

Bad Pitch Blog

FEBRUARY 8, 2009

Although I have toiled in public relations for 95 years (!), When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary.

Meeting 73

Meeting Automotive Engineering Journalism 73

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 17) “I help companies make more money by getting good publicity.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Maxim Behar

OCTOBER 19, 2022

And personally, I am very far from these claims that television educates, that television should teach us, show us who Ivan Vazov is, tell us about Hristo Botev. Why are newspapers going away? Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable.

Television 52

Television Wireless Advertising Advertising 52

Konnect Agency

JANUARY 7, 2022

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

Measurement 149

Measurement Education Social Media Film 149

Maxim Behar

MARCH 11, 2021

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

Newspapers 52

Newspapers Hotels Media Advertising 52

Beyond PR

JUNE 30, 2016

The college newspaper. These are not trade journalists looking to cover the higher education industry; they have their place at other publications. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. The university radio or TV station. It has gone digital.

Radio 69

Radio Newspapers Print Media 69

Cision

JANUARY 13, 2017

Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Congratulations on being named President of the Black Public Relations Society – New York!

Local 120

Local Radio Community Tools 120

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Host : You say yourself that you don't like the Bulgarian translation - public relations. You can't do that sort of thing in a newspaper or on TV. Maxim: Hi, Sasho.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

SEPTEMBER 19, 2022

I met a few lords who had come to breakfast and managed to look through the latest issue of The Times, the newspaper with which every table was decorated. We continued with what is happening in Bulgaria, how important it is for business to be ethical, to set a good tone in society, to educate its employees in respect for the state.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

Beyond PR

FEBRUARY 13, 2018

The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. In fact, according to a Nielsen report , African Americans have seen recent gains in wealth and education. But what about African Americans? A Young, Growing Population.

Television 72

Television Education Groups Community 72

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. In just a few short months, without any paid advertising, we have gained roughly 3,000 followers and average about 150-300 likes per post. .

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.

Journalism 85

Journalism Print Newspapers Advertising 85

Maxim Behar

JANUARY 3, 2021

Tell us more about “The Global PR Revolution”, a book ranked recently among Top 10 of The Best PR Books of All Time by BookAuthority just couple of months after the publication. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. It means presenting the media with strong stories that educate, enlighten and inform. PR is perhaps the most misunderstood form of marketing.

Marketing 40

Marketing Radio Newspapers Print 40

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. I think it changes just from the perspective of goals and targets. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Maxim Behar

SEPTEMBER 19, 2022

I met a few lords who had come to breakfast and managed to look through the latest issue of The Times, the newspaper with which every table was decorated. We continued with what is happening in Bulgaria, how important it is for business to be ethical, to set a good tone in society, to educate its employees in respect for the state.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Journalistics

FEBRUARY 4, 2013

I wrote for my high school newspaper and loved it. I even spent my free time at home working on an underground newspaper (much harder in the days of typewriters) – which I also loved. I was also interested in the “Journalism,” “Advertising,” and “Public Speaking” courses listed as core requirements. Less math.

Journalism 52

Journalism Newspapers Course Exercises 52

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Speak to your community resources, such as historical societies, libraries and newspapers. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. I’m a former journalist turned public relations practitioner. I spent the first third of my career working for newspapers. The growing challenge of malformation.

Ethics 91

Ethics Groups Handbook Education 91

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Aly is a young public relations professional who gives you new hope in the future of politics. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Google’s response to public outrage at this fake news? The concept of “fake news” is anything but novel. Where does that obligation begin and end?

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. More info here.

Marketing 92

Marketing Local Crisis Management Internal 92

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So that was my first touch with public relations.

B2B 52

B2B Communications Media Newspapers 52

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Eventually the media and the public move on. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

SEPTEMBER 29, 2015

The publication educates farmers about new agricultural technologies. So usually that was traditional publishing, so perhaps a newspaper or a magazine. Advertising was fabulous at getting our attention, this burst of disruption. Also see: Wall Street’s Problem with Content Marketing. Earning attention to what end.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. You can always pick and choose from there what to include in the boilerplate.

Writing 67

Writing Company How To Apparel 67

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Across his many ventures, Drew aims to inform and educate marketers to help their businesses thrive.

Marketing 74

Marketing Conference Content Marketing Agency 74