Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Today, of course, we’d hope it would go into the recycling bin or the compost bin because we’re a little more progressive.) Of course not. Advertising Content Marketing Marketing Public Relations'

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

5W PR

JUNE 28, 2018

Of course, the stories any PR company create need a few features to make them truly incredible, including: Emotion. Integrating visuals like infographics, pictures, and videos into the marketing mix can give brands the edge when it comes to engaging with important customers. Shareability.

Storytelling 60

Storytelling Infographics Agency Strategy 60

Beyond PR

DECEMBER 15, 2016

This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. For starters, it is important to distinguish between advertising and PR. A solid PR campaign can boost advertising, but advertising is no substitute for a comprehensive approach to PR.

Measurement 40

Measurement Infographics Advertising Advertising 40

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

ReimaginePR

SEPTEMBER 5, 2016

Of course, to be able to do this effectively, you’ll need to know who your audience is. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Your blog should sound like a conversation you’d have with a friend because you’re treating your customer as a friend. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. If you enjoyed this post, you might also like: What a Grumpy Cat Infographic Can Teach us About Marketing.

Viral 117

Viral Infographics Web Content Marketing 117

Shift Communications

MARCH 18, 2015

a big infographic could be made available in smaller chunks). Where it makes sense, Social Advertising should tout user plaudits vs. features/benefits: make the customer the star. There are more than 7 principles in successful content marketing, of course. All content should be digestible. Be everywhere with your content.

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. An easy way to start is with the free email course on the 15 Digital Skills PR and marketing pros need right now. Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Lastly, of course established influencers should be paid for their work. You’d pay for a photo shoot or an infographic or a video production, right? The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Text, graphics, infographics, videos, photos, etc. But shouldn’t advertising be aiming at this as well? What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

ReimaginePR

JULY 18, 2016

That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Of course, you’ll want to include the word “video” in your subject line just as the statistics encourage.

Video 120

Video Infographics Brand Branding 120

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. That’s the pro.

Publicity 62

Publicity Small Business Advertising Advertising 62

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Of course, if it’s a really big name, the added stress can be worth it!”. And for God’s Sake, Podcasts are Not Advertising. How to Position Your PR Spokesperson as the Perfect Podcast Guest.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

JULY 21, 2018

At that time, that basically limited him to email and search advertising. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. 57% said to course-correct existing campaigns. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Is Creativity a Skill or Talent?

Creativity 64

Creativity Marketing Analytics Measurement 64

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Of course, I’m putting it lightly and this is much harder than it sounds, but essentially that’s what it was like back then.

Reputation 120

Reputation Brand Branding Product Launch 120

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Of course, add posting to social media networks as a third part of this linked tactic set. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. Of course the story became about how bad the press release was rather than what Citigroup wanted. Of course, that’s a big if for some people. That’s right, I called you a liar.

Writing 118

Writing Newspapers Report Data 118

Communications Conversations

OCTOBER 16, 2017

The greatest joy: being able to chart your own course and nurture young talent, watching newbies grow into commanding PR professionals. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves? Pearls of wisdom?

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Brands can reach consumers in a way that advertising and other traditional marketing can’t touch. Of course, all of this comes with a cost….

Consumer 48

Consumer Infographics SEO Blogging 48

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] There’s everything from snapchat and you know there’s Instagram which is a Facebook property of course. When was the last time that you created an infographic? Thanks for watching.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

Bad Pitch Blog

AUGUST 4, 2011

The north star of your course should be other people’s opinions. We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more. Walk across the street and look at your store as other people see it. That other brand is the most important – it’s the name of the company itself.”

Film 80

Film Infographics Advertising Advertising 80

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. based marketing and advertising professionals for the survey.

Marketing 72

Marketing Employee Survey Social Media 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). A caveat – many of these sites monetize either by upselling licensed images or with advertising. Public Domain (CC0) or Equivalent.

Engineering 120

Engineering Creativity Google Community 120

Shift Communications

APRIL 2, 2015

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion. There are certain cases where our clients simply don’t have any active, exciting news to share. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Communications Conversations

APRIL 6, 2016

Or, what about Katie Briggs, who used an infographic as her resume to land a job in advertising. Of course not. Like Dawn Siff, who alledgedly created the first-ever six-second resume on Vine. Now, do all these creative approaches lead to dream jobs right out of school? But, they definitely get noticed.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Buzzstream

AUGUST 13, 2018

For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”. Of course, you can also circumvent this need altogether if you filter by last post date in Google when you’re running your searches. Sponsored Posts.

Google 117

Google Measurement Advertising Advertising 117

Buzzstream

APRIL 10, 2019

Of course, you don’t always have to be so formal. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. And of course, make sure you’re clearly communicating value and not being at all sales-y. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

PR Fuel

OCTOBER 16, 2018

Of course, every reporter has his or her own preferences, so it’s always helpful to find out what their “best time” to be reached is. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Remember, reporters are constantly up against deadlines.

Web 40

Web Pitching Local Report 40

Buzzstream

JUNE 5, 2024

It’s an advertisement for Signs.com. They asked general subtitle usage questions and which celebs were hardest to understand (Tom Hardy, of course!). Reddit’ r/dataisbeautiful and r/infographics Reddit is a treasure trove of great content from around the web. Plus, it’s not just a flashy post designed to get links.

Digital PR 62

Digital PR Examples Strategy Survey 62

MaccaPR

NOVEMBER 10, 2015

The event’s DISRUPTORS theme was designed to convince marketers to take notice of tactics that were new or outside of their normal course of action in business. Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art.

Marketing 48

Marketing Social Media Video Mobile 48