ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Brand 323

Brand Branding eBook Advertising 323

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. That’s retargeting.

Advertising 109

Advertising Advertising Strategy Publicity 109

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. When does product publicity become native advertising?

Advertising 90

Advertising Advertising Ethics Guidelines 90

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. For example, it suggests the words influencers might use, as well as where in their social posts a disclosure should appear. If posting from abroad, U.S.

Advertising 87

Advertising Advertising Guidelines Video 87

Business Wire

FEBRUARY 9, 2021

Consumer spending by women worldwide reached an estimated US$31.8 I see encouraging examples of multiculturalism, with more people of color, women and other minority groups turning up in mass advertising campaigns. Trillion in 2019. Buying power of the global LGBT population rose to about US$3.6

Financial 242

Financial Advertising Advertising Groups 242

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Trends 464

Buzzstream

MARCH 12, 2020

In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other. Using an ad-blocker isn’t always possible on some news sites that largely rely on their advertising income to support their business.

Advertising 131

Advertising Advertising Marketing Privacy 131

ImPRessions - Crenshaw Communications

MAY 21, 2020

It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. As the U.S.

Brand 296

Brand Branding Advertising Advertising 296

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. Traditional Advertising Isn’t Dead. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

Onclusive

JULY 7, 2021

As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. This is a great example of how we often have preconceived notions of how consumers search. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Brand 370

Brand Branding SEO Engineering 370

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PR in High Definition

MARCH 21, 2018

For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. you’re 18-21 and list ‘music’ as an interest, so Facebook will serve you music-based ads) but it does rather put the onus for consent back on the advertiser.

Advertising 48

Advertising Advertising Tools Privacy 48

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Sword and the Script

JANUARY 24, 2023

largely centers around advertising. Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement.

Media 103

Media Advertising Advertising Print 103

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply.

Consumer 60

Consumer B2C Brand Branding 60

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. MMM does not focus on the consumer journey, like many attribution models. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased.

Media 221

Media Measurement Analysis Television 221

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. MMM does not focus on the consumer journey, like many attribution models. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. MMM does not focus on the consumer journey, like many attribution models. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased.

Media 195

Media Measurement Analysis Television 195

Buchanan PR

MAY 3, 2024

With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consumers, which has led to the rise of sponsored content. Here’s an example of a sponsored piece on Forbes by Constant Contact.

Writing 61

Writing Journalism Examples Advertising 61

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Take Panera Bread as an example.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. This summer at the Cannes Lion Festival, for example, Greenpeace protesters made a splash in canoes to protest the fossil fuel industry’s greenwashing in advertising.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.

Advertising 60

Advertising Advertising Social Media Twitter 60

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign. Brands can engage with consumers through user-generated content.

Consumer 88

Consumer Video Social Media Community 88

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. However, the integration process can be challenging. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 147

Leadership B2B Study LinkedIn 147