Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Deirdre Breakenridge

SEPTEMBER 14, 2017

Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. About #PRStudChat.

Ethics 263

Ethics Twitter Education Resources 263

Deirdre Breakenridge

DECEMBER 12, 2017

Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. For me, using Twitter is synonymous with reading The New York Times on Sundays, except in an hour.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network.

Brand 323

Brand Branding eBook Advertising 323

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. Don’t pay attention to some meme you see on Facebook or Twitter.

Communications 185

Communications Video Social Media Facebook 185

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Follow Bryan on Twitter: @bryanpedersen. MARCH 26, 2021. Watch webinar. Read transcript. Paul Quigley, CEO & Co-founder, NewsWhip.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

Cision

NOVEMBER 28, 2016

Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. Who Uses Twitter and Why?

Twitter 0

Twitter How To Social Media YouTube 0

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

25 Ad Tech Journalists To Follow On Twitter. Twitter is an excellent way to build a list of go-to journalists. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. . Need moral support?

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

JULY 30, 2020

When news breaks, you rush to Twitter to join the conversation. You secretly hope you’ve been shadowbanned on Twitter. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. Let me know on Twitter @colleeno_pr. .

Privacy 308

Privacy Conference Advertising Advertising 308

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Twitter is pursuing other major events to stream.

Sports 120

Sports Twitter Mobile Facebook 120

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 87

Twitter Social Media Media Analysis 87

Prohibition

OCTOBER 7, 2022

This has been well received by users and content creators, as it’s easier to communicate with their audiences when they have longer time to do so. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. Twitter introduces two video updates. TikTok update policies.

Instagram 62

Instagram Social Media Video Twitter 62

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. But reporting on your online pharmaceutical communications is just one issue. So it stands to reason that online marketing is subject to scrutiny.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. And, as a digital branding consultant , I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Ishmael's Corner

MAY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. The Data Says Otherwise.

Advertising 78

Advertising Advertising Data Company 78

Shift Communications

FEBRUARY 9, 2018

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. One question answered during the earnings call about membership numbers is that Twitter has been more stringent about removing bots and spam from its service. Audience Growth.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For sure, Twitter is not the real world. For example, bring your PR and customer service teams into the advertising planning process.

Advertising 60

Advertising Advertising Social Media Twitter 60

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. On November 18th at 8:30 p.m.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

PRSay

JUNE 11, 2020

“As communicators, we’re in a unique position to get people to care enough to do something” about injustice and inequality, said Laine Himmelmann, who moderated a webinar on June 9 titled “Racial Injustice: A Dialogue on Responding with Change and Healing” in the days following continued civil unrest and peaceful protests across the country.

Communications 172

Communications System Advertising Advertising 172

Buchanan PR

MARCH 8, 2023

Since the app doesn’t feature sponsorships or advertisements, communicators must get creative if they want to utilize it. One BeReal account can only have so many friends, unlike Twitter or Instagram where followings aren’t limited. BeReal’s premise leaves comms pros wondering where their clients fit into the equation.

Communications 73

Communications Social Media Strategy Instagram 73

ImPRessions - Crenshaw Communications

JULY 10, 2020

Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. Check out this list of podcasts for public relations and communications pros. . Check out our list of top advertising and retail podcasts too! The PR Week. Each episode features a PR pro from a known agency.

Sports 332

Sports Radio Retail Advertising 332

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. Twitter’s stingy four) and videos of up to five minutes each.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Seek internal experts. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter is still the best choice for major events, conferences, and the news of the day.

Twitter 84

Twitter Mobile Conference Analytics 84

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Communication occurs everywhere today. Prof Dr Ana Adi ‏ @ ana_adi Feb 26 A6 It’s matter of perception: it confuses PR w/ advertising (this works against all efforts of professionalisation).

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Communication occurs everywhere today. Prof Dr Ana Adi ‏ @ ana_adi Feb 26 A6 It’s matter of perception: it confuses PR w/ advertising (this works against all efforts of professionalisation).

Twitter 100

Twitter Measurement Digital PR Hotels 100

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Expert producers.

Communications 161

Communications Storytelling Film Training 161

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.”

Trends 127

Trends Pitching Twitter Nonprofit 127

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in!

Comparison 155

Comparison Twitter Newspapers Communications 155

Shift Communications

OCTOBER 28, 2015

Should marketers and communicators who rely on Twitter be concerned? It’s too early to tell, but the ouster of former CEO Dick Costolo and re-engagement of founder Jack Dorsey may help Twitter find a path back to user growth. The more effective Twitter is at advertising, the more ad revenue it collects.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

APRIL 29, 2015

Twitter grew quarter over quarter by approximately 5% to 308 million monthly active users. Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4.

Twitter 60

Twitter Advertising Advertising Mobile 60

Shift Communications

JULY 29, 2015

The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users. Mobile growth mirrors the overall user base: Mobile users continue to comprise 80% of Twitter’s audience. Should marketers be concerned with Twitter’s lack of growth?

Twitter 60

Twitter Social Media Mobile Media 60