PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Brand perception audits. Website analysis and evaluation.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? But that’s just the beginning. Prepping for Press.

Media 199

Media Interviews YouTube Hotels 199

Reputation Us

JULY 26, 2019

However, PR is not marketing, advertising or branding. Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. PR is listening.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Stuart Bruce

OCTOBER 6, 2016

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). Over half of agency people require more digital/social media training (53%). However, social media (i.e. Digital PR training.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. Many millennials have no relationship to radio at all, yet they may also be brand spokespeople. Can you start a relationship before you pitch?

Pitching 159

Pitching Radio Training Interviews 159

Communications Conversations

DECEMBER 17, 2019

In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. The bigger question, to me, is this: Do we now need a full-blown crisis plan to accompany our ad campaigns in the event the Internet Flash Mob decides to congregate around our brand? It’s a legit question.

Case Study 78

Case Study Crisis Media Training Training 78

Reputation Us

NOVEMBER 4, 2016

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services. We invite all small- and mid-sized Portland nonprofits to apply !

Nonprofit 60

Nonprofit Media Training Training Local 60

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you handle it?

Social Media 120

Social Media Reputation Crisis Media Training 120

Communications Conversations

NOVEMBER 9, 2017

First, I read this MarketingLand story on Facebook Stories and how more brands may start experimenting with these “stories” as a way to recoup lost organic engagement in the newsfeed. Then, I listened to Greg Swan talk about the organic content comeback at our first sparked social media training program last weekend.

Social Media 83

Social Media Media LinkedIn Instagram 83

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

PRSay

DECEMBER 12, 2018

That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

Strategy 119

Strategy Pitching Film Advertising 119

Norton's Notes

MARCH 26, 2015

I read some interest thoughts the other day, extensive research carried out by business intelligence tool L2 revealed that an increasing amount of brands are migrating from Facebook and focusing their attention on the use of Instagram. Also its followers are actually purcha sing products from the brands they engage with. Engagement.

Instagram 28

Instagram Brand Branding Report 28

PR in High Definition

AUGUST 24, 2020

Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. From the first days of sites like Friends Reunited, social media is now capable of helping people start businesses, helping to drive revenue and humanise brands.

Social Media 86

Social Media Media Television Ethics 86

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. as an expert.

Media 130

Media Nonprofit Pitching Television 130

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 25, 2022

But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. So take a step back and really think about back to school. What can you pitch? And you’ve got about thirty days in which to do this. I could go on and on. My brain just spins.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous.

YouTube 130

YouTube Video Pitching How To 130

Norton's Notes

OCTOBER 13, 2014

There are a lot of ‘social media gurus’ out there who have no real grounding in active PR or marketing. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). But they all live social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. media training and communications strategy). The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Community Relations. Do you have a blog?

Publicity 225

Publicity Marketing YouTube Video 225

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

JULY 29, 2015

Do you think brands will have less marketing power over customers as digital grows? Sadly, investment in advertising won’t help combat this, only PR. Due to this, SEO will always play an important part of PR.

Interviews 28

Interviews SEO Banking Radio 28

PR for Anyone

MAY 24, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m on a mission to debunk PR myths. I’m not sure how many I’ll have but you can see PR Myth #1 here. Hiring a PR firm will not make you famous. YOU can make yourself famous! Watch below. PR Myth #1.

Pitching 130

Pitching Television Interviews YouTube 130

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It is media kryptonite. And the PR winners are… Fox News. S-Town Podcast. “ Serial” is back!

Airlines 136

Airlines Comparison Facebook Video 136

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 168

Marketing Employee Content Marketing Training 168