Advertising Brand Crisis Media Training 
Communications Conversations
SEPTEMBER 14, 2017
sparked is a social and digital media training program where real-world professionals who work from some of the Twin Cities largest brands and agencies are the professors. People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. It will be an experience.
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?
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Communications Conversations
DECEMBER 17, 2019
In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. The bigger question, to me, is this: Do we now need a full-blown crisis plan to accompany our ad campaigns in the event the Internet Flash Mob decides to congregate around our brand? Crisis 101.
Stuart Bruce
OCTOBER 6, 2016
The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).
Cision
AUGUST 24, 2016
Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you handle it?
PR in High Definition
AUGUST 24, 2020
Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. From the first days of sites like Friends Reunited, social media is now capable of helping people start businesses, helping to drive revenue and humanise brands.
Prohibition
JULY 19, 2018
And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations? Organic SEO.
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