Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising. I’m not suggesting it’s easy.

Journalism 64

Journalism Brand Branding Advertising 64

Onclusive

JUNE 15, 2022

Many PR professionals consider communications to be a broader management discipline reporting directly to the CEO, while some marketing executives still see PR as imprecise practice that is too difficult to measure. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Many PR professionals consider communications to be a broader management discipline reporting directly to the CEO, while some marketing executives still see PR as imprecise practice that is too difficult to measure. Generating brand awareness. However, the integration process can be challenging. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 187

Communications Journalism Advertising Advertising 187

Buchanan PR

MAY 3, 2024

Branded content. While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. Others will actually list the brand itself as the author. Forbes , The New York Times , The Wall Street Journal – everyone is doing it.

Writing 86

Writing Journalism Examples Advertising 86

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. A well-documented weekly or monthly report on an agency’s efforts will show the momentum, reach and efforts of the media campaign, including metrics. One of the most common mistakes is expecting results right from the beginning.

Media Relations 202

Media Relations Media Pitching Case Study 202

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Prezly adds click reports. Internal comms. Layoffs at internal comms platform.

Survey 149

Survey Software B2B Pitching 149

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. But are PR professionals delivering what journalists need?

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Another hurdle relates to the growing use of programmatic advertising. Some have even urged brands to fire adtech.”.

Advertising 120

Advertising Advertising Agency YouTube 120

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 96

Strategy Publicity Media Video 96

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Her journey began in college when a professor inspired her to pursue a career in journalism. Don’t send teaser emails – they waste both your time and the reporter’s.

Pitching 100

Pitching Report Media Writing 100

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. What story or stories are you most proud of?

Meeting 73

Meeting Automotive Engineering Journalism 73

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. ” Thereafter no fresh reports appeared. “I researched the newspaper’s coverage of HSBC.

Ethics 60

Ethics Journalism Banking Media 60

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

PRSay

MAY 3, 2019

We can’t lose sight of the fact that reporters are still a resource offering stories that are extensively researched and fact-checked to ensure accuracy and accountability, which is exactly what PR professionals and the world need. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Sword and the Script

SEPTEMBER 28, 2022

I’m not here to bash advertising or LinkedIn. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. Display advertising is essentially renting an audience – why not invest in building one that you own? that’s written like journalism.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We fear for what is going to happen if the industry buys into this report. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

SEPTEMBER 28, 2017

” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. YES, it might be easier … but it’s not more effective for your brand.

Automotive 78

Automotive Media Report Print 78

NewsWhip

JULY 21, 2021

The Western Journal followed closely behind, with their story on the same topic garnering 617k engagements. . Additionally, in the past few days, news about Dentsu — the Games’ exclusive advertising partner — struggling to successfully reach the market in Japan has also been a source of interest. . interactions. ESPN followed with 17.6k

Advertising 88

Advertising Advertising Measurement Sports 88

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

NewsWhip

AUGUST 9, 2022

Today, misinformation impacts everyone from brands to governments to health-care organizations, among many others. Misleading media reports can also lead to a host of issues including people making poor lifestyle choices to growing their mistrust in governments and institutions. Labeling advertising clearly.

Government 78

Government Journalism Advertising Advertising 78

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. The top three elements include photos, social media posts and videos.

Infographics 72

Infographics Brand Branding Video 72

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. News reporting is going to be around a long time. News reporting is going to be around a long time.

Company 111

Company Media Journalism Report 111