Barokas

MAY 22, 2019

Once upon a time, advertising was enough to get your message out. To do this, we must remember that the storyteller is often just as important as the stories themselves. To do this, we must remember that the storyteller is often just as important as the stories themselves. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

5W PR

JUNE 12, 2023

Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements.

Tourism 88

Tourism Social Media Travel Marketing 88

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. s clients and advertisers. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

MARCH 11, 2024

As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. Storytelling, not selling Forget the hard-sell tactics of the past. Today’s audience craves narratives, not advertisements. See influencers as brand ambassadors, not just one-time promoters.

Marketing 78

Marketing Guidelines Fashion Data 78

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Forrester also suggests that owned, social and earned media become as important, if not more important, than paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Maintaining a positive company image. Developing stakeholder trust. Influencing across earned, owned, social and paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The modern communicator is not just a great storyteller. And while further pull-backs in general marketing and advertising expenditures are to be expected, there are very few crisis situations where less communication is better.

Crisis 464

Crisis Publicity Exercises Trends 464

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Ishmael's Corner

JULY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules.

Storytelling 60

Storytelling Handbook Communications Blogging 60

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Stalwart Blog

DECEMBER 5, 2016

The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017? It's a departure from current online news sites with swipe navigation to view stories on a vertical mobile screen rather than headlines beckoning you to scroll for clickbait.

Storytelling 60

Storytelling Journalism Print Mobile 60

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Video 118

Video Social Media Media YouTube 118

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. This includes diverse models, actors, and real customers in the advertisements. Content creation Cultural marketing agencies can create culturally relevant content, including advertisements, social media posts, and website copy. Language matters, but so do visuals, symbols, and narratives.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

Product Launch 149

Product Launch Storytelling Social Media Video 149

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions.

Marketing 88

Marketing Consumer Education Retail 88

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement.

Retail 62

Retail Marketing Analytics Social Media 62

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Their blog covers topics from PR tips, company culture, social media and more. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Not only can PR placements help as standalone sales and marketing collateral, they can also be used to populate or flesh out other pieces of collateral like newsletters, blog posts, and social media posts. Quality PR practitioners are expert storytellers. Your PR team offers 24/7 support. PR creates brand advocates .

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. This means even paid advertisement needs the hook of a good story. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. You can read those posts to learn more.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Leverage customer data and insights to create tailored recommendations, personalized emails, and targeted advertisements for snacks. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? A follow-up blog post by PR 2.0 On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Communications Conversations

DECEMBER 8, 2014

It does give individuals the opportunity to post–which is big for those without blogs. And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. Just look at how quickly products from these brands sell out as soon as a groundswell of reviews and tutorials come in.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Cision

AUGUST 11, 2016

Advertising Age Online. Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Put a clear subscribe button on your blog homepage and article page. Some things that have worked well for us: 1.

How To 145

How To Content Marketing Banking Advertising 145