Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 78

Creativity Study Survey Advertising 78

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. While organic content builds genuine relationships and trust, paid advertising ensures broader visibility. The post Navigating the Evolving Landscape of PR in the Digital Age appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. This could include blog posts, whitepapers, case studies, and infographics. FAQ What is a Tech PR Agency? What skills should you look for in a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right titles and experience levels, but the right personalities as well. Starring roles for an agency team.

Agency 136

Agency Analytics Creativity Social Media 136

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. The post Beneficial and Creative Marketing Strategies appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Content Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Onclusive

MAY 10, 2018

According to longtime industry vet Emily Scherberth: “It’s crucial that PR pros become skilled in market research, just as advertising agency folks have been for decades. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. It’s most apparent with PR agencies that are changing their structures. PR has EXPANDED.

Creativity 150

Creativity Web Social Media Data 150

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Advertising Content Marketing Marketing Press Release Public Relations' Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. — Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. You can see an example of my recent work on a similar post in [Publication].

Pitching 87

Pitching Infographics Survey Resources 87

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. According to the latest Nielsen “Global Trust in Advertising” Report , 83% of consumers trust the recommendations of friends and family above other means of advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Top reasons to hire or fire a PR agency. Additional Findings from the JOTW Survey.

Survey 72

Survey Trends Communications Storytelling 72

5W PR

JUNE 28, 2018

By giving an audience something to resonate with – like an underdog brand fighting against injustice, or an innovative company creating a new world, PR agencies can make their marketing campaigns far more appealing. Tips for Better Storytelling. Shareability.

Storytelling 60

Storytelling Infographics Agency Strategy 60

Cision

NOVEMBER 24, 2015

A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Media outlets aren’t pointing towards fair use to defend the use of other’s material.

Examples 120

Examples Viral YouTube Infographics 120

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. The post Simple Content Marketing Framework appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Advertising Content Marketing Marketing Public Relations' Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.

Strategy 60

Strategy Communications Case Study Data 60

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. TBWA/Hakuhodo, a Japanese creative agency, supported Suntory with the campaign.

Brand 78

Brand Branding Creativity Consumer 78

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

SEPTEMBER 14, 2019

89% said academic subject matter experts; 75% said CEOs; 58% said company PR representatives; 37% said agency PR representatives; 16% said bloggers; 13% said social media personalities; and. The agency survey 500 writers, editors, and publishers over three months to produce the report – the Pitching Publishers Survey. Credible sources.

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

MAY 20, 2017

For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. But the agency decided not to do the expected because it wouldn’t move the needle.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Shift Communications

MARCH 5, 2015

As a company that puts so much of its business focus behind advertising, Google had to do something to match Facebook’s now exploding database of user information. Google now houses all of that user information, keeping advertisers and customers happy. What does this mean for PR pros and marketers? We just have to wait and see.

Google 60

Google Infographics Advertising Advertising 60

Sword and the Script

FEBRUARY 24, 2015

of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase.

Mobile 60

Mobile Study Marketing Survey 60

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

JULY 21, 2018

At that time, that basically limited him to email and search advertising. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Can your agency bring big creative ideas and execute them? Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” You can subscribe here.

Creativity 64

Creativity Marketing Analytics Measurement 64

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. Through the ability to set specific geo thresholds and key word triggers, online advertising is within everyone’s reach and budget.

Mobile 60

Mobile Strategy SEO YouTube 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. We recommend that our clients advertise on at least one of their social channels to their target market. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

JANUARY 9, 2019

Advertising and public relations help generate demand at the top of the funnel. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. Trust must be at the heart of any relationship.

B2B 60

B2B Report Case Study Infographics 60

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Brands can reach consumers in a way that advertising and other traditional marketing can’t touch.

Consumer 48

Consumer Infographics SEO Blogging 48

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Christina Milanowski is social media director and account supervisor at Minneapolis-based Maccabee , a strategic public relations and online marketing agency.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48